Commissioning artist Frances Costelloe to supply a large-scale panorama for the Kent Wildflower Seeds floral show, Fielden Whisky goals to shine a lightweight on the significance of cultivating our fields and gardens in partnership with nature.
Fielden Whisky is supporting Kent Wildflower Seeds on the 2025 RHS Chelsea Flower Present and commissioning artist Frances Costelloe to supply a large-scale panorama to border their floral show.
Kent Wildflower Seeds’s 2025 RHS Chelsea Flower Present floral show goals to encourage gardeners to combine the species they discover rising wild in native fields and hedgerows into their planting schemes, fairly than segregate them. Proving that there’s a spot for British flora in each backyard, their show marries wildflowers with cultivated perennials and attracts on the idea of ‘borrowed surroundings’ to point out that by taking inspiration from the encompassing landscapes and views, you possibly can create a way of concord between your backyard and what lies past.
Immersing herself within the fields of wildflowers throughout Kent from which her household harvest seed, Charlotte Denne of Kent Wildflower Seeds started to have a look at how stunning they have been and query: “why shouldn’t we’ve them within the backyard – why the segregation?” When folks say, “they belong within the subject and cultivated crops belong within the backyard” she explains “it feels odd, prescriptive and separatist.”
Transporting guests to a conventional cottage backyard and framed by Fielden’s rye fields, the show at Chelsea Flower Present is designed to problem the concept wildflowers are weeds; right here they’re paired deliberately with crops which have been seen within the Nice Pavilion many instances earlier than.
To make sure viewers are enveloped by the visuals of the show, Fielden Whisky has commissioned a large-scale panorama by artist Frances Costelloe, a just lately educated backyard designer who nods to pure varieties in her work. Her paintings will act as a backdrop to the planting and take guests on a journey by the backyard and out into the encompassing fields, that are bursting with life due to Fielden’s dedication to easy, pure interventions that restore steadiness, resilience, and biodiversity.
A champion of regenerative farming rules, Fielden is supporting Kent Wildflower Seeds on the 2025 RHS Chelsea Flower Present to place a highlight on the significance of wildflowers. Cultivating its fields in partnership with nature, Fielden is bringing England’s fields again to life with grains grown regeneratively, utilizing conventional farming methods which revitalise the land with out chemical inputs. Rooted in a deep respect for nature’s rhythms, Fielden strives to focus on whisky’s origins as an agricultural product.
For the show, Denne sourced the standard backyard perennials from the nurseries of the Plant Festivals Roadshow; a collective of specialist growers of which Kent Wildflower Seeds is a member. Wildflowers corresponding to clovers and chamomile shall be seen thriving each within the floral border and as a companion crop for rye crops rising simply exterior the boundary of the backyard. The wildflowers and cereal rye transition into the painted backdrop which is impressed by Fielden’s personal fields.
Each Fielden and Kent Wildflower Seeds hope to point out that wildflowers are usually not restricted to hedgerows, verges or woodland areas however have a spot and a objective in backyard planting and trendy farming.
“We’re honoured to showcase our joint mission at RHS Chelsea Flower Present this yr and to be supporting the good Kent Wildflower Seeds. Surrounding our fields are an abundance of wildflowers that are capable of develop on account of our low-intervention strategies, these in flip convey biodiversity and supply for necessary pollinators. We’re championing regenerative farming and are decided to assist convey England’s fields again to life, future-proofing not simply Fielden, however hopefully supporting different companies and future generations that depend on wholesome, thriving agricultural land.” David Smith, CEO, Fielden
A fifth-generation household owned and run enterprise, Kent Wildflower Seeds is aligned on this mission, and desires to utilise their Chelsea exhibit to point out that there’s a spot for British flora in each backyard and subject and there’s no have to segregate wildflowers any longer.
“Fielden’s dedication to diversifying their fields with wildflowers struck a chord with my ardour for inclusion of those stunning and productive species in our gardens for the exact same objective; to complement the encompassing ecosystem and profit the general well being of the surroundings. I’m thrilled to have the chance to showcase these extremely productive crops on the RHS Chelsea Flower Present and display how, by together with native flora in our borders, we are able to create extra resilient and biodiverse gardens.” Charlotte Denne, Kent Wildflower Seeds
The partnership at RHS Chelsea Flower Present additionally marks the launch of Fielden Whisky & Kent Wildflower Seeds unique Whisky & Wildflower reward set for Father’s Day, pairing Fielden’s signature Rye Whisky with a curated mixture of Kent Wildflower Seeds designed to assist soil well being and regeneration.
£65 for 70cl, it may be bought at RHS Chelsea Flower Present all through the period or by way of fielden.com.
The Kent Wildflower Seeds exhibit supported by Fielden may be situated at 2025 RHS Chelsea Flower Present, web site GPE073 from twentieth Might – twenty fourth Might.
