Greece: Life-style hospitality firm Ennismore has signed a long-term partnership with single-family workplace Vivium so as to add Luura to Morgans Originals.
Luura will launch on the Greek island of Paros in April 2026 with a 39-key lodge positioned on the western facet. A second boutique lodge with greater than 45 keys will open on the japanese facet of the island in 2027.
The primary two locations will every provide facilities equivalent to a sundown cliff bar, a personal chapel, spa and health services, direct seaside entry, and occasion areas.
F&B ideas will embrace manufacturers from the Rikas Hospitality Group and Paris Society, in addition to an unique idea developed for Luura by the group’s consultancy studio PSC Hospitality.
For the debut property Luura Cliff, exteriors will likely be led by Elastic Architects with interiors from Lambs and Lions studio.
Louis Abboud, regional head of IMEAT for Ennismore and model COO of Morgans Originals, mentioned: “Our partnership with Vivium marks two vital milestones for Ennismore – our first lodge in Greece and the primary outdoors the UK to affix the Morgans Originals assortment.
“When Morgans first opened its doorways in 1984, it set the usual for way of life hospitality. Immediately, as a set model, Morgans Originals continues to face for originality, distinctive design and iconic cultural tales.
“In Vivium, we have now discovered a accomplice who shares our values and imaginative and prescient in creating distinctive and genuine inns, and we’re thrilled to be opening Luura Cliff subsequent yr, with a number of extra to comply with, welcoming extra inns to the Morgans Originals assortment in iconic locations,” he added.
Sophie Khoury, head of hospitality at Vivium, mentioned: “With Luura, we’re dedicated to creating the subsequent technology of iconic inns, locations the place each aspect, from design to expertise, is formed by curiosity and crafted with intention. We consider true luxurious unfolds as artwork, design, service, and tradition come collectively to inform a significant story.
“Luura is our means of redefining what it means to journey properly, inviting visitors to discover and join with locations in a extra private, genuine means. We’re delighted to be partnering with Ennismore to deliver Luura to Morgans Originals, a singular assortment of authentic and one-of-a-kind inns.”
The opening of Luura will comply with Balfour in Miami Seashore, which is ready to affix Morgans Originals this yr, together with the introduction of a set lodge in Trojena, the mountain area of Neom, Saudi Arabia.
Highlights:
• Ennismore and Vivium will launch Luura, a brand new lodge model below Morgans Originals, in Paros, Greece in April 2026.
• It marks Ennismore’s first Morgans Originals property outdoors the UK.
• Luura Cliff will characteristic 39 rooms, adopted by a second lodge on the island with greater than 45 rooms in 2027.
• Each inns are set to supply curated F&B, sundown cliff bars, wellness areas, and seaside entry.
