Worldwide: Luxurious lodge group Elegant Lodge Assortment, powered by HotelREZ, has signed an settlement with gross sales and advertising firm Uncover the World to spice up illustration.
The partnership will prolong the gross sales and advertising alternatives for Elegant Lodge Assortment in addition to Finest Cherished Accommodations, a group of two,500 impartial properties.
Through Uncover the World, members of Elegant Lodge Assortment and clients of HotelREZ will obtain commerce gross sales outreach focusing on company, high-end leisure, MICE and group segments, in addition to digital gross sales exercise similar to that includes on Uncover the World’s agent world portal.
The improved model illustration is along with Elegant’s personal core model advertising campaigns and HotelREZ’s world distribution know-how.
Tracy Mance, senior director of worldwide gross sales at DTW, mentioned: “We’re delighted to welcome The Elegant Lodge Assortment powered by HotelREZ into the Uncover the World portfolio. By harnessing our commerce and model advertising community, alongside HotelREZ, inns are supplied an unparalleled world footprint. This strategic strategy goals to drive incremental enterprise throughout luxurious leisure, MICE (Conferences, Incentives, Conferences, and Exhibitions), teams, and company RFPs (Request for Proposals). With a concentrate on excessive on-property spend – making certain optimum returns whereas sustaining the proper value of sale.”
Mark Lewis, CEO and founding father of HotelREZ, mentioned: “Our partnership with Elegant Lodge Assortment has allowed us to faucet into DTW wealth of sources and advantages, offering better alternatives for our inns to drive gross sales. We’re continuously searching for methods to enhance inns income streams by means of progressive options. Partnering with DTW presents us with probably the most environment friendly and – we consider – high quality pushed strategy of rising our enterprise globally. We sit up for connecting extra inns with much more bookers, and serving to our lodge companions additional improve their revenues and profitability.”
