MCLEAN, Virginia—DoubleTree by Hilton introduced an authentic restaurant and bar idea, piebird, which can start to roll out to properties throughout the US later this 12 months. Created, concepted, and designed by Hilton’s international, in-house consultancy, StiR Artistic Collective, piebird will supply a up to date tackle American classics and specialty pies.
The primary piebird location is anticipated to open in fall 2025 at DoubleTree by Hilton Lodge Nanuet, in Nanuet, New York, with a second location at DoubleTree by Hilton Lodge Asheville – Biltmore in Asheville, North Carolina, in early 2026, with further areas to observe.
“For over 55 years, DoubleTree by Hilton has been an emblem of consolation for vacationers worldwide, providing heat hospitality and caring service, and piebird is poised to proceed this custom by capturing the essence of dwelling, rooted in nostalgia and familiarity,” mentioned Shawn McAteer, model chief, DoubleTree by Hilton. “By StiR Artistic Collective, we’ll convey this modern idea and scalable model to life in DoubleTree inns throughout the U.S., guaranteeing that visitors take pleasure in distinctive culinary experiences that really feel like dwelling.”
StiR Artistic Collective, Hilton’s in-house meals and beverage growth arm, is reimagining resort meals and beverage for each affiliated companions and unbiased hospitality operations within the Americas in addition to Europe, the Center East, and Africa (EMEA). Within the final two years, the collective has debuted a number of initiatives, together with Leonessa, a classy aperitivo rooftop bar at Conrad New York Downtown; Ayda, a Mediterranean brasserie at Waldorf Astoria Cairo Heliopolis; 5 bespoke restaurant and bar ideas at Conrad Orlando (Ceiba, Sophia’s Trattoria, Papaya Membership, Apero, Little Spoon); and a number of other eating experiences at Signia by Hilton Atlanta and Cover by Hilton Toronto Yorkville.
“piebird exemplifies Hilton’s dedication to delivering distinctive eating experiences throughout all manufacturers and classes,” mentioned Adam Crocini, senior vp and international head, Wellness, Design and Meals & Beverage Manufacturers, Hilton. “As a pioneer within the trade, our group at StiR Artistic Collective brings a wealth of experience and creativity to each challenge, guaranteeing that every idea, from modern eating places to bespoke cocktail bars, is meticulously crafted to supply a memorable expertise. piebird blends culinary excellence with the consolation and heat of DoubleTree by Hilton, creating a really distinctive eating vacation spot.”
Idea Inspiration
piebird takes its identify from the ceramic collectible figurines used to vent steam from lined pies as they bake, serving to kind a flaky crust and evenly cooked filling. piebird celebrates the custom of American cooking.
Menu
Basic preparations will take fashionable inspirations as a part of a balanced menu. Impressed by American diners, visitors can discover a vary of breakfast dishes, together with the piebird Quiche and Monkey Bread French Toast. For lunch and dinner, sandwiches and salads just like the Knife and Fork Caesar and Tomato Jam Grilled Cheese act as lighter fare. Along with favorites just like the signature Rooster Pot Pie, piebird’s menu additionally highlights regional cuisines in the US, like Southern Consolation and Tex-Mex, by means of dishes like Biscuits and Gravy and the Southwest Cobb.
Desserts give attention to pies that may change seasonally to focus on recent flavors. The signature piebird Pie features a chocolate custard topped with chocolate malt balls and might be a menu staple year-round. The Cookie Martini, which pays homage to the signature DoubleTree chocolate chip cookie that has change into synonymous with the model’s hospitality, may also be a featured merchandise. Moreover, piebird will supply a signature cocktail, the piebird Palmer, in addition to basic cocktails which were reimagined with new flavors.
Design
Impressed by DoubleTree’s positioning, piebird’s design will replicate the sensation of being in a relaxed setting with heat, pure textures, together with a relaxed colour palette. Rigorously curated, vintage-inspired paintings and objects might be a part of the design as nicely.
