What impressed you to launch Cheez Hospitality and what hole have been you aiming to fill?
Cheez started in Beirut with one spare room, born from the idea that actual property can turn out to be dwelling experiences. Over time, we constructed an ecosystem bridging capital and hospitality, reworking belongings into vibrant stays. From begin to end, Cheez fills the hole between possession, operations and unforgettable visitor journeys.
What’s Cheez Hospitality’s motto or guiding philosophy and the way does it form your operations?
Our motto is ‘From capital to key.’ By way of this strategy, we ship vertically built-in actual property options, from buy to visitor keep. At Cheez, we see hospitality as tradition, not product. Due to this fact, each design alternative, operational system and group partnership works towards one purpose: reworking belongings into significant experiences for each visitors and homeowners.
What have been a number of the most important challenges within the first 5 years and the way did you overcome them?
Launching in Lebanon amid financial collapse and even the Beirut explosion actually examined us. Furthermore, rules, volatility and scaling overseas have been daunting. However, we constructed resilience by means of course of, obsessive element and a workforce tradition of possession. Consequently, every disaster turned a blueprint, shaping Cheez right into a mannequin that scales whereas honoring authenticity.
Visitor expectations are altering quick. How has your mannequin advanced to answer right now’s traveler?
Friends right now search connection, design and suppleness. Over time, Cheez advanced from single residences to a full platform, together with boutique villas, chalets and multi-unit residences. On the identical time, know-how powers seamless stays, whereas design and storytelling create resonance. Moreover, we adapt constantly, turning expectations into alternatives to deepen loyalty, mixing effectivity with a uniquely human contact.
Sustainability and know-how are redefining furnished residences. How are you integrating these parts into what you are promoting?
Cheez integrates adaptive reuse, sustainable sourcing and environment friendly design into each property. Moreover, know-how drives pricing, predictive upkeep and customized service. Nonetheless, for us, tech and sustainability aren’t developments; they’re core. Collectively, they permit us to scale back footprint, respect communities and ship hospitality that’s each worthwhile and accountable.
What function does Cheez Hospitality play in supporting the native hospitality ecosystem, from job creation to group partnerships?
Cheez is homegrown. Particularly, we rent and prepare native groups, collaborate with native guides and artisans, and create platforms for communities. By doing so, and by linking traders, homeowners and visitors, Cheez sustains an ecosystem that generates jobs. Moreover, it empowers entrepreneurs and exports Lebanon’s Mediterranean heat, reworking hospitality right into a cycle of tradition, commerce and group.
Trying forward, what are your priorities and ambitions for the following 5 years?
Cheez is scaling throughout geographies, together with Athens, Cyprus, KSA and London. In the meantime, we’re increasing our ecosystem: Cheez Hospitality, Cheez Boutique Lodging Operations, Cheez Capital, Cheez Studio and Cheez Actual Property Funding. In the end, our ambition is world: reworking actual property into tradition, belongings into experiences and Cheez into a life-style that redefines hospitality for the following technology.
