ARLINGTON, Virginia—Knowland introduced a rise of fifty % in conference and convention middle platform utilization in 2023. This speaks to the affect of data-driven insights in staying forward of the competitors and growing income from the complete vary of area sizes.
Knowland’s current assembly planner survey confirmed that teams usually tend to relocate occasions to different markets than transfer down in chain scale to cut back prices. This means a possibility for non-hotel venues to compete for group enterprise.
- Common reserving comparability—Conference facilities and non-hotel assembly venues understand the significance of data-driven insights when competing with inns that common 20,000+ of assembly area. Knowland knowledge reveals that these lodge venues dominate within the High 25 markets, over 2-1. The typical massive lodge venue in america booked 397 occasions in 2023, whereas the typical non-hotel venue booked 188 occasions.
- Alternatives for non-hotel venues —As assembly planners think about alternate locations and venues to handle assembly prices, conference facilities have a possibility to fill this want. Bigger assembly area places are turning to data-driven analytics to fill want intervals, analyze account habits, and perceive goal market traits for occasions for 25 or extra attendees.
- Leveraging knowledge to seize occasion demand—Convention and conference facilities are leveraging knowledge to seize occasion demand. Perception into traits by market, trade, and assembly dimension; reserving historical past and preferences; competitor exercise; and account intelligence are only some of the insights they will apply to compete of their markets.
Jeff Bzdawka, CEO of Knowland, stated, “Reserving teams is a sophisticated enterprise with many shifting items. There’s additionally fierce competitors amongst venues throughout all assembly sizes. We consider that discovering that enterprise shouldn’t be difficult. Knowledge ought to be simply accessible and supply the fitting perception on the proper time. We’re excited to see the expansion in our convention middle enterprise and stay up for working with these venues to make sure they’ve the market and account intelligence to seize occasion demand.”
