Chattanooga Ranks in Prime Secondary Markets for the First Time





chattanooga

AUSTIN, Texas—Cendyn’s Gross sales Intelligence platform, beforehand often called Knowland, shared its month-to-month knowledge findings for hoteliers to realize perception into the highest places chosen by in the present day’s assembly planners. Cendyn stories that Las Vegas, Nevada, ranked first within the prime 25 markets with 34.2 % year-over-year (YOY) development, positioning it within the prime 5 markets for eight consecutive months; nevertheless, Chattanooga, Tennessee, ranked within the prime 5 secondary markets for the primary time, coming in second with 62.7 % assembly quantity development. Louisville, Kentucky, headed up secondary markets with 80.4 % YOY development.

Chattanooga particularly skilled a excessive enhance by internet hosting medium-sized authorities occasions (together with Tennessee Valley Authority—an electrical utility, and Southern States Vitality), bringing it into the highest 5 secondary markets for the primary time this yr behind Louisville, Kentucky.

  • Main prime 25 markets by YOY development in occasion quantity: Las Vegas, Nevada, topped the listing with 34.2 % occasion quantity development in September, averaging 5,596 sq. ft and 209 attendees, pushed by weddings (10 % of occasion quantity) and expertise occasions comparable to Oracle SuiteWorld, the biggest annual gathering of the Oracle NetSuite person group. Anaheim, California, got here in second, internet hosting schooling, nationwide associations, and weddings. For the highest 25 markets, the typical house used elevated to three,856, with a median attendee depend of 130.
    • Las Vegas, Nevada (up 34.2 %): Marriage ceremony, expertise, coaching/schooling, nationwide affiliation, manufacturing.
    • Anaheim-Santa Ana, California (up 23.2 %): Training, nationwide affiliation, marriage ceremony, healthcare, consulting.
    • Orlando, Florida (up 22.9 %): Nationwide affiliation, expertise, healthcare, coaching/schooling, charity/nonprofit/social companies.
    • New York, New York (up 21 %): Worldwide authorities, monetary/banking, charity/nonprofit/social companies, nationwide affiliation, journey.
    • Dallas, Texas (up 18.6 %): Healthcare, expertise, consulting, monetary/banking, schooling.
  • Prime 5 secondary markets by YOY development in occasion quantity: Louisville, Kentucky, led in secondary markets, with quantity rising 80.4 %, that includes occasions such because the Danny Wimmer Presents music pageant “Final Fan” promotion and the College of Louisville’s volleyball and soccer groups. Healthcare was the main business driver for secondary markets total. The typical house used was 3,850 sq. ft, and the typical attendee depend was 127. The 5 high-growth secondary markets and prime industries have been:
    • Louisville, Kentucky (80.4 %): Nationwide affiliation
    • Chattanooga, Tennessee (62.7 %): State authorities
    • Florida Panhandle (57.1 %): Charity/nonprofit/social companies
    • Norfolk-Virginia Seaside, Virginia (55.2 %): Marriage ceremony
    • Colorado Springs, Colorado (51.5 %): Nationwide affiliation





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