AUSTIN, Texas—Cendyn shared a report wherein it discovered that lodge buyer acquisition prices are down 19 % year-on-year on account of using AI in Google’s Efficiency Max for journey objectives (PMTG).
A more recent channel in Cendyn’s evaluation set, PMTG, elevated lodge bookings and income by greater than 4 instances throughout all areas, in line with the Cendyn Resort Digital Advertising and marketing Efficiency Index 2025. Drawing on aggregated knowledge from the Cendyn Digital Advertising and marketing Platform, the Efficiency Index recognized a 262 % surge in conversion charge and improved value effectivity because of the clever utility of AI with visitor knowledge to seek out high-value audiences.
The report additionally highlighted hovering media prices, which rose sharply year-over-year, growing by 20 % to 40 % throughout digital platforms. Cendyn found that Google Resort Adverts cost-per-click charges rose 14 %, decreasing click on quantity regardless of continued advertiser demand. Cendyn associated the sharp rise in media spend to intensified competitors, elevated bidding strain from on-line journey companies (OTAs), evolving rules, and macroeconomic headwinds.
Business Traits
Total, the primary half of 2025 uncovered quite a lot of trade tendencies straight impacting lodge visibility, reserving efficiency, and advertising and marketing budgets. Assessing efficiency throughout Google’s digital advertising and marketing merchandise for January-June 2025 versus the identical interval in 2024, the report warned that with out investing in AI and using visibility alternatives inside PMTG, lodges would see digital advertising and marketing ROI considerably deplete, having a profound affect on bookings and income.
Luke Markesky, senior vp, international eCommerce, Cendyn, stated, “With promoting prices rising quicker than many budgets, lodges should proceed to judge and evolve their digital methods to strategically make use of AI to make an actual affect to achieve the precise visibility to drive high-value bookings. By this report, lodges achieve insights to grasp the affect of elevated competitors, regulatory modifications, and evolving traveler habits on digital advertising and marketing efficiency, whereas navigating the alternatives of AI. Resorts that make investments strategically and make the most of invaluable visitor knowledge can maintain progress, seize market share, and emerge as leaders in a aggressive, privacy-conscious, and more and more AI-driven promoting surroundings.”
The Cendyn Resort Digital Advertising and marketing Efficiency Index evaluated adoption tendencies, value dynamics, and efficiency metrics throughout main digital lodge promoting channels. The report was meant to empower hoteliers to make the most of AI as a way to optimize spend, protect visibility, and seize demand in an more and more crowded market.
