Cendyn and SiteMinder enter strategic partnership

UK: Buyer engagement platform Cendyn and eCommerce platform SiteMinder have fashioned a strategic partnership to mutually develop each corporations’ income administration capabilities.

By way of the partnership, Cendyn clients can now achieve full entry to SiteMinder’s income platform, which gives the power to handle price plans and stock.

Moreover, clients will have the ability to entry all distribution channels underneath SiteMinder to achieve a dynamic mixture of income streams and enhance speed-to-market.

For SiteMinder’s resort clients, efficiency information insights can be supported by Cendyn protecting income, eCommerce, distribution, and advertising and marketing and gross sales analytics.

Michael Bennett, president at Cendyn, mentioned: “We’re delighted to deepen our long-standing relationship with SiteMinder to supply our resort clients the chance to faucet into new streams of income, rapidly and simply.  It’s thrilling to increase this energy in income technology to our clients across the globe as SiteMinder stands out as a robust expertise associate for inns.”

Jonathan Bedford, chief gross sales officer at SiteMinder, added: “Cendyn is a real market chief with nice foresight in bringing collectively income, eCommerce, distribution, advertising and marketing and gross sales capabilities to the world’s inns. We’re happy to strengthen our partnership for the advantage of our mutual resort clients.”

Cendyn and SiteMinder first partnered in 2018 with the launch of SiteMinder Trade, which enabled resort information to be transferred between property administration techniques and resort functions equivalent to Cendyn’s buyer relationship administration (CRM). SiteMinder Trade led to the launch of SiteMinder’s Resort App Retailer market in 2019.

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