AUSTIN, Texas—Cendyn has acquired Knowland in a strategic acquisition that presents a chance to boost gross sales prospecting by yielding larger bookings within the MICE (conferences, incentives, conferences, and occasions) area.
Knowland’s platform contains market intelligence information on conferences and occasions gathered from over 7,500 inns throughout america and a handful of worldwide markets. Knowland’s merchandise join hoteliers with market insights to drive income, speed up the gross sales cycle, and optimize processes to attain group gross sales targets.
Alongside Cendyn’s present traders, earlier this 12 months, Cendyn welcomed Austin-based Haveli Investments to its personal fairness portfolio. With their deal with know-how firms, the backing by Haveli Investments together with Accel-KKR places Cendyn on a path of innovation within the hospitality business. The pairing of Knowland’s assembly and occasion information with Cendyn’s Gross sales CRM, Proposals, and Grouprev platforms provides the chance to permit prospects to seek out and drive group bookings with a single resolution.
“To successfully promote group enterprise, hoteliers want quick entry to information, and Knowland’s occasion intelligence platform is undoubtedly the market chief on this space. Its gross sales intelligence enhances our Gross sales CRM, serving to hoteliers discover their target market. Then, utilizing our Proposals and Grouprev platforms, hoteliers can full the reserving course of. It’s the proper match with our dedication to serving to hoteliers ‘Discover, E book, and Develop’ their enterprise. With Haveli Investments’ dedication and experience in know-how becoming a member of our growth, we’re poised to ship a shiny future for Cendyn’s prospects,” stated Jack Blaha, CEO, Cendyn.
“Salespeople thrive on data, and over the previous 20 years, Knowland has offered them with important information to assist goal new enterprise efforts and hone in on real leads,” stated Jeff Bzdawka, CEO, Knowland. “This thrilling new period furthers our dedication to enhancing the working lives of lodge gross sales groups and helps shift the needle in direction of a proactive gross sales strategy to group enterprise.”
In accordance with the U.S. Journey Affiliation, after a gradual restoration, enterprise journey is anticipated to regain 95 p.c of its 2019 peak in 2024. The acquisition gives Cendyn with the chance to equip its prospects with a mixed occasion intelligence and B2B prospecting resolution, automating the gross sales course of.
“We’re excited to companion with Cendyn, its management group, and all of its shareholders, together with Accel-KKR to capitalize on the expansion alternatives that lie forward,” stated Ian Loring, senior managing director and govt chair at Haveli Investments. “We consider Cendyn’s broad portfolio of hospitality options uniquely positions it to assist proceed capturing market share, increasing into new markets, and driving worth for its prospects.”
