PHOENIX, Arizona—BWH Inns accelerated progress globally with practically 100 new resorts welcomed within the first half of 2025. The brand new resorts launched this yr are in high-demand locations resembling Latin America, the Center East, and Asia Pacific—aligning with traveler pursuits and tendencies like cultural discovery, wellness, and outside journey.
BWH Inns has achieved this stage of progress by prioritizing each home and worldwide growth, contributing to its emergence because the second-largest unbiased delicate branding firm on the earth. The corporate continues to construct its growth pipeline, which has greater than 200 resorts and 15,000 keys. These new conversions and pipeline help the five-year “North Star” purpose of attaining 5,000 resorts globally. This progress is furthered by the model’s two loyalty packages, Greatest Western Rewards and WorldHotels Rewards, which ship sturdy worth to returning company and resort house owners.
“The primary half of 2025 has been nothing in need of transformative for BWH Inns. We’ve not simply added resorts; we’ve strategically expanded our footprint, igniting our progress trajectory worldwide. This exceptional achievement is a testomony to the unwavering dedication of our companions and hoteliers, who share our imaginative and prescient for unparalleled hospitality,” stated Larry Cuculic, president and CEO, BWH Inns. “As we surge towards our purpose of 5,000 resorts, we’re not simply assembly the regular demand for journey; we’re anticipating it, innovating inside it, and creating distinctive experiences that can redefine the way forward for hospitality. Our dedication extends past progress; it’s about driving lasting worth for our house owners and constructing a really world legacy.”
New Properties
BWH Inns has strengthened the portfolios throughout its 18 manufacturers, with the luxurious and upscale segments attaining progress, with additions together with Soul Spring Sanctuary, WorldHotels Crafted Assortment, in Xochitepec, Mexico; Wenlan Resort, WorldHotels Elite Assortment, in Northern Hangzhou, China; Greatest Western Premier Hidden Hills Resort in Istanbul, Turkey; The Dextro, BW Premier Assortment, in San Diego; Shades, Orakai Cheonggyesan Resort, BW Premier Assortment, in Seoul, South Korea; Greatest Western Port Lincoln in Port Lincoln, Australia; and Melrose at Seabrook, BW Signature Assortment, in Seabrook, Texas. The model additionally launched its first entry within the glamping lodging class with Zion Wildflower Resort, WorldHotels Crafted Assortment, outdoors of Zion Nationwide Park in Virgin, Utah.
Progress within the Center East
BWH Inns has made strides towards its world progress targets by increasing in areas just like the Center East, the place authorities funding in tourism enhances rising demand in luxurious and enterprise journey choices. As BWH Inns strikes nearer to its purpose of reaching 70 properties within the Center East by 2027, it marked a milestone this yr by signing eight new additions in 2025 up to now, together with WorldHotels King Street, Jeddah; The Pearl of Africa, WorldHotels Luxurious Assortment, in Kampala, Uganda; Greatest Western Premier, Riyadh; and Greatest Western Premier Madinah Resort, Madinah. These landmark resorts be part of the BWH Inns portfolio within the area, which additionally contains the WorldHotels Crafted Sunflower Resort, AlUla; the up to date Aiden Shades Resort, Jeddah; the Greatest Western Plus Resort, Makkah (opening Summer season 2025); and the Government Residency Al by Greatest Western Shafa Resort, Jeddah (opening Winter 2025).
Rising Classes
BWH is driving progress in rising resort classes that cater to trendy vacationers and developer wants, evidenced by the:
- Progress of @HOME by Greatest Western, a new-build, upper-midscale extended-stay model with greater than 30 resorts in growth, that satisfies shopper and developer demand for properties providing consolation, flexibility, and up to date facilities in an extended keep format.
- Introduction of a number of glamping resorts to the BWH growth pipeline following the rollout of Zion Wildflower Resort, WorldHotels Crafted Assortment earlier this yr, equipping unbiased resort operators with expertise and procurement scale.
- Continued enlargement of the up to date Aiden assortment, a design-forward boutique model that gives up to date facilities and expertise touchpoints positioned for city locations and reimagined property property.
