PHOENIX, Arizona—BWH Accommodations (BWH) and the United Soccer League (USL) introduced a partnership that may present journey advantages and enhanced experiences for USL golf equipment, supporters, and communities throughout the US. The sponsorship will make its nationwide debut on April sixth, 2025. BWH shall be featured because the presenting accomplice for all 100 USL Championship and League One matches on CBS.
“We’re thrilled to accomplice with the USL—a dynamic group that shares our ardour for efficiency, group, and memorable experiences,” mentioned Joelle Park, senior vp and chief advertising officer, BWH. “Over the following 4 years, with occasions just like the Males’s and Ladies’s World Cup and the L.A. Olympics, the US is ready to expertise a meteoric rise in soccer fandom and development. Because the Official Lodge Accomplice and Most well-liked Lodge Provider for the USL, we’re keen about serving to followers and vacationers expertise this unbelievable sport and the journey that comes with it.”
As a part of this multi-year sponsorship, BWH and USL will activate multi-channel platforms and initiatives to succeed in native soccer communities throughout North America and improve the in-match viewing expertise. The Finest Western Journey Map, current in all nationally televised video games, will present followers with insights into participant efficiency and recreation dynamics, similar to interactive replays and real-time graphics that present the place gamers have traveled all through the match.
Moreover, in 2025 the USL will introduce the Hometown Hero Award. The Hometown Hero Award shall be introduced by BWH with an on-field celebration on the USL Championship Remaining in November, recognizing the USL trade member making a distinction of their hometown each on and off the sector.
“This partnership with BWH Accommodations is a game-changer for our league, our groups, and, most significantly, our followers,” mentioned USL Government Vice President of Company Growth & Partnerships Josh Keller. “As the game continues to develop, aligning with a hospitality chief like BWH Accommodations ensures that our gamers, supporters, and communities get pleasure from first-class experiences each on and off the sector. We sit up for working collectively to raise soccer’s impression in native markets and improve the way in which followers interact with the sport.”
Along with CBS matches, BWH may also be current throughout USL broadcasts on ESPN, ESPN+, TUDN, and regionally aired matches all through the season, in addition to digital integrations on the USL cell app, web site, and social channels.
