ATLANTA—Lodge Indigo is launching an providing in the US and the UK the place those that stay in the identical zip code, or postcode, as a Lodge Indigo can now “borrow” on a regular basis requirements for free of charge. This system, Borrowed by Lodge Indigo, which comes on the heels of the model’s advertising and marketing marketing campaign, The World’s Neighborhood Lodge, will goal to foster connection and construct neighborhood.
Folks now not borrow from neighbors as a lot as they as soon as used to. A current survey from Lodge Indigo confirmed that individuals work together with their neighbors lower than ever earlier than, with 59 % by no means having requested to borrow from their neighbor as a result of they’re too shy (29 %), don’t need to be an inconvenience (23 %), or don’t have any type of relationship with their neighbor (25 %).
Carol Hoeller, vp international model administration for Lodge Indigo, mentioned, “When our motels be part of a neighborhood, we change into part of the material of the neighborhood. We put it on the coronary heart of the whole lot, and we welcome the neighborhood and its folks into our areas—it’s how we create an authentically native expertise for our company. Everybody is aware of the adage of ‘borrowing a cup of sugar’ out of your neighbor—with this program, we need to embody this concept of being a superb neighbor and strengthen social connections with these inside and out of doors of our motels.”
Beginning mid-November, Lodge Indigo will invite folks into its properties to borrow what the model’s survey revealed as essentially the most generally borrowed objects—from sugar, olive oil, salt, and pepper, to espresso and tea. And similar to with an actual neighbor, by way of Borrowed by Lodge Indigo, company don’t should return what they borrow. For company staying at collaborating properties, every lodge may even provide a domestically sourced merchandise from honey and scorching sauce to grilling rubs and seafood seasoning.
Collaborating areas embrace:
United States
- Lodge Indigo Athens Downtown – Univ Space
- Lodge Indigo Columbus at Riverfront Place
- Lodge Indigo Outdated City Alexandria
- Lodge Indigo Baltimore Downtown
- Lodge Indigo Chattanooga – Downtown
- Lodge Indigo Los Angeles Downtown
- Lodge Indigo Seattle Everett Waterfront
- Lodge Indigo Omaha Downtown
- Lodge Indigo Madison Downtown
- Lodge Indigo New Orleans – French Quarter
- Lodge Indigo Austin Downtown – College
United Kingdom
- Lodge Indigo Stratford Upon Avon
- Lodge Indigo York
- Lodge Indigo Chester
- Lodge Indigo Liverpool
- Lodge Indigo Edinburgh
- Lodge Indigo Tub
- Lodge Indigo Durham
