Birch properties positioned in administration

UK: Life-style membership membership Birch, which has two websites open in Cheshunt and Selsdon, has positioned each properties into administration. 

Birch initially launched in Cheshunt, Hertfordshire in 2020. Backed by Aprirose, the debut property was remodeled from the De Vere Theobalds Property Resort.

In early 2022, Birch co-founder Chris Penn left the enterprise. In the summertime that yr, a second location was introduced in Selsdon, Croydon. It could be housed a seventeenth century mansion which beforehand operated because the Selsdon Park Resort. 

The next yr in early 2023, Birch co-founder Chris King confirmed he had additionally left the enterprise. A brand new senior administration staff was appointed to supervise the 2 websites, together with managing director Ayo Akinsete who oversaw the opening of Birch Selsdon in summer time 2023. 

On Friday seventeenth November, the Birch Selsdon web site was positioned into administration by Milan Vuceljic and Andrew Pear of Moorfields Advisory. An announcement on the web site reads: “The affairs, enterprise and property of the corporate are being managed by the joint directors.”

An announcement on the Birch Cheshunt web site reads: “We deeply remorse to tell you that the homeowners of Birch Cheshunt Theobalds Park Op Co have positioned the enterprise into administration and the directors Teneo are closing the lodge with rapid impact. We’re very unhappy to share this disappointing information and apologise for the apparent misery and disruption to our members, visitors, suppliers and the good staff.”

Daniel Smith and Gavin Park from Teneo Monetary Advisory have been appointed joint directors on 20 November 2023.

Birch, Moorfields Advisory and Teneo Monetary Advisory have been contacted. 

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