Banyan Tree evolves model title forward of 2024 pipeline

Worldwide: Luxurious hospitality firm Banyan Tree Group has advanced its company model to Banyan Group, forward of the corporate’s 2024 pipeline of 19 world openings.

Banyan Group at present manages 12 world manufacturers, 75 resorts and resorts, over 60 spas and galleries and 14 branded residences throughout 22 nations. 

As a part of the group’s 2024 pipeline, 19 properties and residences situated in Cambodia, China, Japan, South Korea, Vietnam and Mexico will open.

Eddy See, president and CEO of Banyan Group, stated: “As we rejoice the group’s thirtieth anniversary and its evolution into Banyan Group, this milestone isn’t solely testomony to the group’s enduring success within the hospitality trade but additionally units the stage for an thrilling future.

“This model evolution displays our portfolio transformation from a single luxurious model to the varied providing we have now at this time. Nearly half of all nations we function in carry a multi-branded presence, most of them high-growth journey locations. With a eager eye on growth, we’re seizing new alternatives with our distinct manufacturers, designed to satisfy evolving traveller preferences and desires in these dynamic markets.”

In 2024, Banyan Group will even align with United Nations Local weather Science-based Targets to develop a 2030 Sustainability Roadmap that addresses each environmental and human capital improvement. Further initiatives embody a circularity pilot undertaking.

Ren Yung Ho, SVP model and industrial at Banyan Group, added: “As Banyan Group celebrates our collective success over the past 30 years, we additionally recognise that the progress can’t cease right here. The core beliefs and values which have guided Banyan Group to this milestone will proceed to underpin our development technique as we stay devoted to being a pressure for optimistic change for each individuals and the planet.”

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