BETHESDA, Maryland—Auberge, a portfolio of luxurious motels, resorts, and residences, introduced its new identify: Auberge Assortment. The extra encompassing title displays Auberge Assortment’s rising assortment of properties. From metropolis motels to beachfront properties, the brand new identify highlights a broader scope for Auberge.
“From the beginning, the Auberge identify has been synonymous with uncommon luxurious and one-of-a-kind experiences,” stated Dan Friedkin, chairman, Auberge Assortment. “Evolving our identify brings sharper readability to who we’re at our core: a set of inspiring locations, every alive with its personal heritage, character, and creativity.”
This announcement comes as Auberge continues to develop by opening new properties worldwide. Current openings embrace Collegio alla Querce, Auberge Assortment in Florence, and The Woodward, Auberge Assortment in Geneva. Upcoming openings embrace Cambridge Home, Auberge Assortment in London, The Knox, Auberge Assortment in Dallas, The Shore Membership, Auberge Assortment in Miami Seashore, The Birdsall, Auberge Assortment in Houston, and Moncayo, Auberge Assortment in Puerto Rico.
“This transition is a pure evolution for our model,” stated Christian Clerc, president and chief govt officer, Auberge Assortment. “It displays the expansion of our portfolio, the breadth of extraordinary experiences we provide, and our enduring dedication to the singular id of every property.”
