What are you able to inform us concerning the Cream of Europe French cream marketing campaign?
Our major purpose is to strengthen the presence of European cream, notably French cream, within the UAE and Saudi Arabia. By participating cooks, residence bakers and meals influencers, we make use of numerous activations to boost consciousness on the cream. Moreover, we showcase its distinctive qualities, like naturalness and flexibility. Moreover, we create unique occasions to ascertain French cream as a premium ingredient, essential in varied dishes, each candy and savory.
How are your campaigns empowering cooks within the MENA area?
Firstly, we empower cooks via training and coaching, with the assist of acknowledged cooks. They’re acquainted with French merchandise and one of the best methods to make use of them to focus on their key attributes. Moreover, we conduct a sequence of actions, resembling workshops, dinners and press journeys. Our purpose is to coach and educate them on French cream by highlighting the product’s top quality and the advantages it will possibly convey to dishes.
What have you ever achieved via these campaigns and what are your future plans?
We lately organized two afternoon tea occasions in Riyadh and Jeddah with the famend French chef Tom Coll from the Burj Al Arab. He introduced 4 pastries to focus on the theme “Cream in all its Glory,” with every creation showcasing a a cream state, whether or not whipped, liquid, gentle peaks or frothed, charming foodies and meals influencers. Moreover, chef Coll emphasised the significance of utilizing high-quality French cream to his viewers.
Wanting forward, we now have an expertise developing in Dubai with meals influencers. The occasion will highlight cream via numerous interactive workshops and masterclasses, that includes famend cooks, together with chef Carmen at Brix Café. The primary theme of this immersive expertise would be the magic that dairy cream can convey, so it’ll showcase the way in which cream can improve flavors. Moreover, it’ll spotlight how cream could be remodeled into varied states.
What are you able to inform us concerning the availability of French cream merchandise within the MENA area?
French cream merchandise are stocked in shops throughout the MENA area. Moreover, they’re accessible in most shops within the UAE, together with Spinneys, Carrefour, Lulu and Choitrams, amongst others. As for KSA, yow will discover them in Panda, Tamimi, Oitham, Lulu and Carrefour. And, after all, they’re distributed via the HORECA channel within the area.
What differentiates French cream merchandise from others available in the market?
France has a dairy heritage in contrast to another on the planet. Furthermore, a number of components differentiate French dairy from different elements globally. One of many foremost causes is France’s huge agricultural areas and pastures. Notably, the local weather in Europe, the place the cattle are raised, considerably impacts the pastures. Due to this fact, local weather change impacts the composition and taste of the milk produced. Moreover, it’s essential to dairy farmers that the animals are content material, so they’re primarily fed grass and nicely cared for.
Along with the inexperienced pastures and moist local weather, French dairy adheres to stringent manufacturing and well being and security procedures. Notably, this adherence additional impacts the general high quality and freshness of the dairy produced. Lastly, French dairy cream is flexible and can be utilized in candy and savory, as whipped or infused, sizzling or chilly. Furthermore, it’s the first selection of cooks worldwide as French dairy is globally acknowledged as being of top of the range.
What are the most recent tendencies and rising makes use of of dairy lotions?
Infused cream is the most recent craze. Able to mixing seamlessly with quite a lot of substances, French cream is excessive in fats (not less than 30 p.c by French legislation). It naturally elevates and enhances the flavour of accompanying substances, be it spices, flowers or herbs.
Because of the pandemic, the world skilled a dairy scarcity. The place will we presently stand by way of dairy provides?
The Covid-19 disaster has had an impression on dairy processing, with the closure of many factories. Nonetheless, quite a few assist measures have been enforced to help French dairy producers throughout this era. Consequently, the impression of the Covid disaster on French dairy exports to the MENA area has subsided, and we’ve returned to pre-Covid-19 ranges.
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