APAC: Ascott, the hospitality arm of CapitaLand Funding, is accelerating the worldwide growth of its luxurious model The Crest Assortment, marking a strategic transfer into East Asia and the Center East.
Over the past six months, the model has added greater than 1,200 items throughout Japan, China, the UAE and Saudi Arabia, rising its international portfolio to 16 properties in 13 cities.
Among the many newest additions is SEN/KA TOKYO by The Crest Assortment, opening in 2029 because the model’s first property in Japan.
The lodge will kind a part of the Yaesu 1-Chome North District redevelopment challenge in Tokyo.
Additionally in East Asia, Hong Yuan Lodge by The Crest Assortment lately opened in Haikou, China, whereas a brand new growth is underway in Wuhan’s high-tech Optics Valley district.
The Crest Assortment’s first resort, Al Mahra Resort, is ready to open on Marjan Island, Ras Al Khaimah in 2027, adopted by the model’s Saudi Arabian debut in Riyadh in 2028.
These new properties add to the model’s progress in Southeast Asia, which incorporates the upcoming opening of La Clef Bangkok in mid-2025, bringing the entire to 4 properties within the area.
To assist the growth, Ascott has launched The Crest Chronicles, an inaugural model programme celebrating the heritage tales behind every property.
Serena Lim, chief progress officer at Ascott, mentioned: “Curiosity in luxurious stays continues to rise in Asia and the Center East, pushed by travellers looking for significant connections to the area’s wealthy tradition and heritage. The Crest Assortment meets this aspiration with its ‘A Story Behind Each Door’ model promise, delivering culturally immersive experiences enriched by every property’s distinctive identification, whereas enabling house owners to faucet into the power of Ascott’s international business ecosystem.
“Supported by our flex-hybrid mannequin and multi-typology model technique, The Crest Assortment is extremely conversion-friendly, adapting seamlessly throughout serviced residences, lodges, resorts and different lodging sorts. Whereas latest signings spotlight new builds such because the model’s first resort, its adaptability additionally makes it supreme for property conversions that allow swift time-to-market. By tailoring options to the distinctive calls for of every location, our market-driven strategy empowers us to answer evolving traveller expectations with agility and ship sustained worth for house owners,” she added.
Highlights:
• Ascott has added greater than 1,200 items to The Crest Assortment in Japan, China, UAE, and Saudi Arabia.
• SEN/KA TOKYO will mark the model’s debut in Japan in 2029.
• Al Mahra Resort in Ras Al Khaimah might be The Crest Assortment’s first resort.
• The Crest Assortment now consists of 16 properties throughout 13 cities worldwide.
