NORTH BETHESDA, Maryland—Alternative Resorts continues to develop its worldwide footprint, with 31 accommodations and greater than 3,300 rooms onboarded year-to-date outdoors of the U.S., and over 11,000 rooms added to the pipeline over the identical interval, leading to a web pipeline enhance of 95 p.c for the reason that starting of the 12 months.
The corporate’s positive factors within the upscale and upper-upscale section have pushed this progress, which encompasses resort model debuts in new markets throughout Canada, the Caribbean, Latin America, Europe, China, and Australia. These developments embrace latest Radisson Blu and Cambria signings in Argentina and Canada, respectively, and the corporate’s newest announcement to develop within the Chinese language market by way of a brand new long-term distribution and grasp franchise settlement with SSAW Resorts & Resorts. The settlement instantly provides 68 upscale and higher upscale, full-service SSAW properties—totalling greater than 9,500 rooms— to the Ascend Assortment, with prospects so as to add extra accommodations. T
“For the previous a number of years, Alternative Resorts’ worldwide section has achieved constant annual progress throughout plenty of significant metrics, and we’re poised to succeed in new milestones,” stated Ricardo Losada Revol, senior vice chairman and common supervisor of the worldwide division at Alternative Resorts Worldwide. “This momentum is a testomony to the power of our agile, personalised service mannequin, our world-class franchisee success system, and the cutting-edge tech instruments that help it — all of which we proceed to put money into to reinforce the advantages house owners achieve by being a part of Alternative Resorts.”
Rising upscale footprint within the Caribbean and Latin America
With 180 accommodations representing over 25,000 rooms, the Caribbean and Latin America area stays an essential a part of Alternative Resorts’ progress within the Americas, significantly within the upscale section. In 2025, the corporate opened a number of properties in thrilling places, together with the Radisson San Luis Potosí, Mexico, and the Radisson Riviera Panama. In Might, it opened the V Grand Lodge, a member of Radisson People in Medellín, Colombia.
Alternative Resorts will even enter new markets within the area this 12 months. In Q3, it’ll open a Radisson Blu in Bariloche, Argentina. The newly constructed 80-room, full-service property positioned immediately at Lake Nahuel Huapi provides friends a view of the city’s mountain panorama. Alternative Resorts additionally plans to introduce an Ascend Assortment resort in Calama, Chile’s gateway to the Atacama Desert, and a Radisson resort in Suriname’s capital, Paramaribo, later in 2025.
Constructing on a 27-year strategic relationship, Alternative Resorts has not too long ago renewed for 20 extra years its Unique Grasp Franchise Settlement with Atlantica Hospitality Worldwide in Brazil, which presently contains practically 70 accommodations with greater than 10,000 rooms throughout segments.
Scaling Market Share in China and Higher Asia-Pacific
The settlement with SSAW provides outstanding manufacturers, Pagoda, Narada, SSAW Backyard and Boutique, and Ginlan Jia. The portfolio contains accommodations such because the 440-room Backyard SSAW Lodge Beijing and the Narada Grand Lodge Zhejiang.
Alternative Resorts additionally continues to develop its midscale and higher midscale presence throughout the Asia-Pacific area, with 5 resort openings year-to-date and three others anticipated to open later this 12 months. In 2025, the corporate opened two Consolation Inn accommodations in Grafton, New South Wales, and in Gown, South Australia; a Consolation Lodge in Tanabe, Japan; and in India, a Clarion Lodge in Kochi and a High quality Inn in Rajkot.
Accelerating Development in Europe By means of Strategic Partnerships
Alternative Resorts continues to scale its presence in Europe by way of strategic partnerships and direct franchise agreements, including 19 accommodations 12 months up to now. In 2025, the corporate onboarded 5 accommodations in Scandinavia by way of its enterprise relationship with Strawberry (previously Nordic Alternative Resorts) and expects so as to add 4 extra accommodations later this 12 months.
In France, Alternative Resorts added 34 properties between 2024 and 2025, together with Consolation-branded accommodations by the French Riviera and in Annecy by way of its strategic partnership with Zenitude. In Spain, it added six accommodations in 2024 by way of its franchise settlement with Faranda Resorts, together with its Galician seaside resort, Lodge Faranda Rías Altas, and expects so as to add 5 extra accommodations this 12 months, together with these by way of its collaboration with Sercotel.
Cambria Resorts to debut in Canada, Ascend Assortment deepens market presence
Alternative Resorts has executed a brand new deal to introduce its first Cambria Lodge in Canada. Anticipated to open in 2026, the resort will probably be positioned in Thunder Bay, Ontario. The corporate will even practically double the Ascend Assortment’s market share in Quebec with six new openings deliberate this 12 months and two anticipated openings in British Columbia.
