NORTH BETHESDA, Maryland—Alternative Motels Worldwide, Inc. launched its new international advertising marketing campaign, inviting vacationers to “Examine Into Extra” throughout its 22 resort manufacturers. Developed across the perception that 95 % of U.S. vacationers wish to spend a part of their journeys on new experiences, this marketing campaign was developed in collaboration with actor and author Keegan-Michael Key, artistic company 72andSunny New York, and Alternative Motels. The marketing campaign has six 30 and 15-second spots that can run throughout TV and digital channels by means of the tip of 2025.
“Over the previous couple of years, we’ve seen a big cultural shift in individuals reserving journey primarily based on what they wish to expertise, not simply the place they wish to go,” stated Noha Abdalla, chief advertising officer, Alternative Motels Worldwide. “With over 7,500 properties at completely different worth factors starting from full-service upscale lodges with on-site eating places and bars, to ubiquitous select-service lodges, all linked by means of a benefit-rich rewards program, we’re empowering our company to unlock extra alternatives for connection and exploration.
Constructing off the 2024 marketing campaign, Alternative introduced again Key, who resonated with goal audiences. Key’s comedic model and relatability included the flexibility of the resort choices vacationers have entry to on Alternative Lodge’s webside and by being a member of the rewards program, Alternative Privileges.
To permit company to benefit from their travels, Alternative Motels has additionally launched the “Time Off Tooolbox” (with three Os in reference to Out-of-Workplace), which incorporates customizable time-off request movies and messages from Key himself. The TV adverts and on-line movies embody the Radisson, Cambria, High quality Inn, and Consolation manufacturers. To attach Alternative Motels with its household of manufacturers, a set of logos are included on the finish of every business. One spot is devoted to Alternative Privileges.
Alternative Motels’ 2025 media technique, developed in partnership with dentsu X, is designed to attach with households, younger professionals, and enterprise vacationers. Anchored in a video-first method throughout linked TV, on-line video, and social, the marketing campaign amplifies consciousness of Alternative’s portfolio of manufacturers whereas diversifying placements to have interaction audiences by means of podcasts, content material, in addition to Key’s personal social media channels. Leveraging concentrating on and supply applied sciences, the plan personalizes messaging for brand spanking new and present company and captures in-market vacationers by means of expanded partnerships with platforms like Hulu, Disney, Peacock, and Amazon.
