Alternative Motels Publishes 2023 ESG Report — LODGING


NORTH BETHESDA, Maryland—Alternative Motels Worldwide, Inc. printed its 2023 Environmental, Social, and Governance Report. The report particulars Alternative’s newest initiatives to drive sustainability throughout its portfolio of accommodations. This consists of new and expanded necessities to assist scale back utility utilization and determine financial savings by means of its revamped Room to be Inexperienced verification program. As a part of this initiative, the report highlights the adoption of Alternative’s automated utility monitoring dashboard, with over 2,600 properties collaborating and counting.

“At Alternative, we’re dedicated to constructing a greater tomorrow, immediately. By championing sustainable practices, we’re serving to resort house owners save money and time and attraction to company and company shoppers,” stated Megan Brumagim, vp of sustainability at Alternative. “Embracing and committing to sustainability is not only the proper factor to do, it’s additionally good for enterprise. We’re happy with the progress we’ve made and are energized to proceed our sustainability journey.”

Company looking Alternative’s web site can now determine properties dedicated to sustainability by means of a search filter and a delegated sustainability practices icon. This function lets company to filter accommodations primarily based on sustainability practices. Company may also filter for accommodations that provide electrical automobile charging.

Initiatives detailed within the report embody:

  • Property Enchancment Plans: Thirty-five accommodations had been chosen for a pilot program to take part in sustainability audits carried out by third-party consultants and obtain suggestions and options to drive extra sustainable operations and investments. The suggestions included constructing envelope enhancements, rainwater reuse, water mitigation options, energy-saving good thermostats in guestrooms, and the substitute of pure fuel water heaters with electrical warmth pump high-efficiency models. Alternative plans to embed the insights obtained from this initiative into current property enchancment plan processes.
  • Lowering carbon emissions: Alternative signed a proper dedication with the Science Based mostly Targets initiative to set science-based targets for lowering its carbon footprint.
  • Electrical automobile charging: Alternative has signed agreements with suppliers that provide EV charging choices for company throughout its resort system. Alternative is well-positioned to handle the rising client demand for EV charging, with company who drove to accommodations accounting for 82 % of all Alternative room nights in 2022.
  • Opening doorways to resort possession: Alternative continues to create resort possession alternatives for underrepresented minority entrepreneurs. The Rising Markets Program was developed 20 years in the past to determine relationships with underrepresented communities together with African American, Hispanic, Native American, veteran, and ladies entrepreneurs. In reference to that program, Alternative has awarded and financially supported greater than 370 franchise agreements with various contributors since 2004.
  • Preventing human trafficking: The corporate refreshed its company and franchisee-facing human trafficking prevention coaching and joined the inaugural American Lodge & Lodging Affiliation No Room for Trafficking Advisory Council, which unites the trade within the battle towards human trafficking.

In late 2023, Alternative opened its new international headquarters in North Bethesda, Maryland. Designed with sustainability and associates’ wellbeing in thoughts, options embody energy-efficient methods, EV charging stations, proximity to public transit, and a partial inexperienced rooftop. The Pike & Rose growth, the place the constructing is positioned, is LEED ND licensed, which acknowledges its inexperienced and group impression. The constructing can be aiming for LEED Gold certification.



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