NORTH BETHESDA, Maryland—Alternative Motels Worldwide, Inc. opened its seventieth Clarion Pointe resort in Milwaukee, Wisconsin, as the corporate continues to spend money on its midscale portfolio. With 43 extra inns within the pipeline and 27 anticipated to open this 12 months in cities akin to Galveston, Texas, and Gettysburg, Pennsylvania, Clarion Pointe’s versatile conversion strategy permits homeowners to be part of a high-demand market section.
“The outstanding progress of Clarion Pointe underscores its robust attraction and distinctiveness to each vacationers and resort homeowners within the extremely aggressive midscale section,” mentioned Cathy Hartman, vice chairman, model technique, Alternative Motels. “With an ever-expanding pipeline and an rising variety of openings in key markets, Clarion Pointe has confirmed to be a wise and cost-effective alternative for homeowners searching for a model that places a finer level on an reasonably priced journey expertise—one thing vacationers are more and more in search of.”
Clarion Pointe was launched in 2018 to fulfill economically centered clients’ rising choice for select-service inns that ship necessities the place they matter most. Knowledgeable by Alternative’s focus within the midscale section, Clarion Pointe was developed as an extension of Clarion, considered one of its longest-established manufacturers, permitting homeowners to profit from model consciousness in addition to Alternative’s franchise system.
Clarion Pointe inns present fashionable design touches, meals and beverage choices—together with espresso and tea, breakfast gadgets, and a market with drinks and small bites—together with health necessities and on-demand TV casting. Clarion Pointe participates within the Alternative Privileges rewards program.
