NORTH BETHESDA, Maryland—Alternative Motels Worldwide, Inc. started the following chapter of its reimagination of the Radisson Motels Americas manufacturers, which it acquired in 2022, with the introduction of recent visible identities, together with new logos for Radisson, Radisson Blu, and Radisson People. The most recent appears draw from these manufacturers’ legacies whereas embracing Alternative Motels’ imaginative and prescient to shake up the lodge business’s upscale and higher upscale segments.
The brand new logos shepherd in a brand new section of developments for these manufacturers underneath Alternative and are amongst a number of parts that the corporate will start to implement at motels within the Americas this yr following its repositioning of Radisson, Radisson Blu, and Radisson People in 2024 to draw extra upscale friends and buyers and optimize income for homeowners.
“Since our integration of the Radisson manufacturers, we’ve sharpened their model propositions to captivate vacationers who’re on the lookout for a lodge keep that stands above the remainder. This yr will mark only the start of our efforts to translate that imaginative and prescient into one thing prospects can expertise and luxuriate in on property,” mentioned Indy Adenaw, senior vice chairman and basic supervisor, upscale manufacturers, Alternative Motels Worldwide. “We’re excited to usher in a brand new period for these beloved Radisson manufacturers. At Alternative Motels, we’re by no means ones to relaxation on our laurels. We’re dedicated to additional strengthening and distinguishing these manufacturers inside an more and more aggressive panorama in order that homeowners might be assured they’re gaining a really nice worth from their funding.”
Later this yr, Alternative will launch new meals and beverage ideas at Radisson motels, together with different enhancements to the visitor expertise. Beginning with an upcoming lodge in Grenada, Radisson Blu properties could have purposeful Scandinavian-inspired public areas and guestroom designs, together with a “Get Prepared Second” wall housing an arrogance and full-sized closet. Alternative may also introduce new facilities together with bathe, hair, and physique merchandise at Radisson and Radisson Blu motels.
All these developments are rooted within the manufacturers’ philosophy of approachability and honoring their heritage of hospitality whereas additionally difficult norms within the upscale segments.
Radisson
The 115-year-old Radisson model was first established in the US by hotelier Edna Dickerson. In a nod to its roots, the brand new Radisson brand references the unique signage with an uppercase font that was as soon as displayed on motels throughout the nation. The fashionable interpretation presents an elongated typeface.
Radisson Blu
The primary Radisson Blue lodge opened because the SAS Resort in Denmark in 1960, was designed by architect Arne Jacobsen and was heralded as a design-forward lodge, a trademark retained by the model immediately. The brand new Radisson Blu brand honors this heritage of Scandinavian design. A minimalist gradient typeface and the broad spacing between the letters attracts folks in. Radisson Blu motels appeal to vacationers in search of a keep that mixes type with substance, innovation with consolation, and a way of belonging.
Radisson People
The brand new Radisson People brand is delicate, accentuating the person character of the boutique and impartial motels within the mushy model assortment. The brand harmonizes with Radisson Blu’s, its companion within the higher upscale section, to mirror an elevated lodge keep.
Radisson-branded properties will start displaying the brand new visible identities by property signage and different on-site supplies this yr, beginning with the Radisson Resort El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota.
In 2025, friends can go to new Radisson-branded properties in leisure locations. This consists of the not too long ago opened Radisson close to the historic middle of Puebla, considered one of Mexico’s most visited cities, in addition to upcoming Radisson motels opening in Playa Caracol, Panama, and in San Luis Potosí, Mexico.
Alternative has additionally invested within the Radisson-branded motels in its portfolio. This yr, it should start a $15 million renovation of the Radisson Blu Mall of America, turning it into an anchor lodge that features the reimagined Radisson Blu model. It additionally accomplished a renovation of the Radisson Salt Lake Metropolis Resort, with new designs within the foyer, guestrooms, and assembly areas. A second section of the renovation will likely be accomplished this yr and can embody the addition of 215 West, an on-site espresso store.
