NORTH BETHESDA, Maryland—Alternative Inns Worldwide, Inc. introduced plans to enter the African market with the signing of three instantly franchised properties in Kenya which can be anticipated to open in early 2026. The corporate additionally signed a grasp growth settlement that may drive additional growth with a minimal of 15 extra properties throughout the sub-Saharan and southern Africa areas by 2030.
The Kenyan portfolio will embrace an Ascend Assortment property within the Maasai Mara Nationwide Reserve, considered one of Africa’s most visited safari locations. Two extra motels—a Clarion lodge and a High quality Inn lodge will open in Nairobi’s central enterprise district. The motels may even develop the variety of locations obtainable by Alternative Privileges.
“Our worldwide enterprise represents essentially the most vital progress alternative for Alternative Inns, and we’ve constructed a scalable world platform that may speed up our features within the close to future,” mentioned Pat Pacious, president and chief government officer. “Our fast-growing footprint and efficiency outcomes show that Alternative Inns is well-positioned to assist franchisees achieve extra locations than ever earlier than. Getting into Africa is a vital milestone in that journey and presents a singular alternative to deliver our world-class hospitality to one of many continent’s fastest-growing hospitality markets.”
Aniket Shroff, who at present franchises with Alternative Inns in america, is main this growth, marking his first enterprise with the corporate internationally.
“Working with Alternative Inns was a straightforward choice,” mentioned Shroff. “Past a robust world model portfolio, the corporate offers the instruments, sources, and steering which have already helped me develop my enterprise. That degree of help provides me confidence these motels will thrive, and it displays the type of franchisee partnership constructed to achieve each worldwide and home markets.”
Portfolio Development
The addition of the three motels in Kenya continues the expansion of Alternative Inns’ Europe, Center East, and Africa (EMEA) portfolio, which now approaches 64,000 rooms and has grown by 7 p.c year-over-year as of Q3.
“As Alternative Inns grows its presence in new markets, we’re creating extra alternatives for our franchisees to thrive,” mentioned Ricardo Losada Revol, senior vice chairman and common supervisor, worldwide. “It’s a testomony to what units us aside: We ship the manufacturers and help techniques designed to assist our franchisees obtain progress and profitability globally.”
On account of its growth momentum, Alternative Inns’ worldwide division now generates roughly $3 billion in gross rooms income and is on monitor to double profitability by 2027. The corporate continues to be actively engaged in long-term alternatives to additional scale its world footprint and broaden market share throughout high-value areas. Further milestones for its worldwide portfolio within the final yr embrace:
- The debut of its prolonged keep enterprise in Australia with the launch of MainStay Suites. This marked the model’s first growth outdoors of North America and grew Alternative Inns’ Australian portfolio to 7,487 rooms and 163 motels.
- The acquisition of its remaining stake in Alternative Inns Canada, transitioning to a direct franchising mannequin. Alternative Inns’ Canadian portfolio contains 355 motels and greater than 26,000 rooms, with greater than 2,800 rooms within the pipeline as of Q3 2025.
- A 20-year renewal of its grasp franchise settlement with Atlántica Hospitality Worldwide in Brazil, which incorporates 70 motels with greater than 10,000 rooms throughout segments.
