CHICAGO, Illinois—Hyatt Resorts Company introduced that Alila, a part of Hyatt’s portfolio of manufacturers, is launching a brand new inventive marketing campaign, “A World Awaits.” The marketing campaign additionally introduces Alila Moments, customized visitor experiences that span tradition and group, nature and environmental consciousness, creativity, and wellness.
The marketing campaign invitations company to expertise the chosen location by pairing visuals of Alila locations with imagery of private visitor moments. “A World Awaits” additionally marks the debut of the Alila Moments platform, a group of immersive, signature model experiences set to be stay in any respect lodges throughout the model’s international portfolio. Alila Moments is designed to construct connections between company and the group, rooted in native tradition and their fellow vacationers.
“Alila Moments” Marketing campaign
Every Alila Moments expertise, accessible solely to Alila company, highlights the resort’s vacation spot and its surrounding surroundings by customized experiences. Notable Alila Moments embrace:
- Alila Ventana Large Sur in California | Coldstream Bliss: A Large Sur Ritual: This expertise focuses on Large Sur with a personal, guided, half-mile hike by the Redwoods, together with a mix of breathwork, intention-setting workout routines, and a river chilly plunge.
- Alila Fort Bishangarh in India | Again to the Roots: A Tour of Rajasthan’s Artisanal Heritage: Company will uncover native artisans on a visit by Shahpura. Members may have the chance to create their very own pottery, bangles, and runs beneath an area knowledgeable’s steerage; they may also expertise a conventional Ayurvedic head, neck, and shoulder therapeutic massage.
- Alila Villas Uluwatu in Bali | The Religious Essence of Bali: A Journey of Ritual, Reflection, and Surprise: Company will expertise a sacred cleaning, conventional crafts, temple choices, native delicacies, and a Kecak efficiency at sundown.
- Alila Hinu Bay in Oman | Sacred Resin: A Ritual of Frankincense and Renewal: Company will discover historic Omani traditions, starting with making a personalised frankincense scrub within the spa kitchen, adopted by a mix of exfoliation, therapeutic massage, and head therapy. The Second continues with a five-course frankincense-infused dinner and storytelling with an area Omani concerning the historic and religious symbolism of the substance.
- Alila Shanghai in Better China | The Aromatic Path: Incense, Reminiscence, and Which means: Company will discover Chinese language incense and its function in therapeutic, meditation, and artistry by creating their very own mix.
“A World Awaits is a pivotal marketing campaign for the Alila model, reinforcing its dedication to the luxurious traveler who cherishes each step that they take, believes in moments of marvel massive and small, and cares concerning the planet as a lot as they care about themselves,” stated Katie Johnson, vice chairman, international model chief, luxurious portfolio, Hyatt. “From cultural and environmental immersion, to enriching bespoke experiences and holistic wellbeing, with this marketing campaign, Alila lodges sit up for company experiencing the worlds of tradition, custom, nature, spirituality, and extra, that await them at each nook.”
Set in 18 locations throughout Indonesia, the Maldives, Oman, India, China, Malaysia, and California, the Alila model gives “A World Awaits” throughout all of its international properties, together with the latest addition, Alila Dong’ao Island Zhuhai. Alila Mayakoba will be part of the model in late 2025 as the primary Alila property in Latin America.
