PHOENIX, Arizona—Aligned Hospitality Administration has accomplished a rebrand of The Tuxon in Tuscon, Arizona, previously a Design Motels property, right into a voco by IHG. Now generally known as voco The Tuxon, this resort is the primary voco in Aligned’s portfolio.
The model transition took 90 days. The voco flag was chosen to develop the resort’s efficiency by attracting enterprise vacationers because the Tucson market has a stable company contribution.
The 112-key voco The Tuxon is situated off I-10. Native points of interest embody the Tucson Botanical Gardens, the Tucson Museum of Artwork, and Saguaro Nationwide Park. The constructing’s design echoes the motor lodges that after outlined the U.S. journey scene, mixing classic aesthetics with trendy facilities, resembling walk-in rain showers, WiFi, and 50” televisions with casting capabilities. The resort additionally presents an outside pool and is pet-friendly.
“The Tuxon has a stellar repute, and we have been thrilled for the chance to raise this property’s prior successes,” stated Bryan Tubaugh, founder and CEO of Aligned Hospitality Administration. “We have been capable of leverage Aligned’s experience within the Tucson market and work in tandem with IHG to transition this resort rapidly and with minimal interruptions. We’re so excited to see how this variation influences our enterprise within the months and years to come back.”
Tubaugh additionally gave LODGING extra insights into the rebrand as he additional defined the rationale for the change.
“Design was unimaginable for the resort,” stated Tubaugh. “It helped launch the title and constructed nice momentum for leisure vacationers. Because of the market The Tuxon is in, Tucson, Arizona, possession, and Aligned felt that IHG’s standing throughout the company sector would assist carry the momentum to our enterprise vacationers. IHG has a long-standing repute for gearing towards our company vacationers and a very good repute as an owner-friendly companion with a robust reservation system.”
Tubaugh additional touted the teamwork of Aligned and IHG when it got here to executing the rebranding in a well timed and environment friendly means.
“The short transition was a group effort. We have been capable of make the most of our group’s strengths in several aspects of the enterprise. We additionally had an incredible transition group from IHG. As talked about earlier, their owner-friendly mindset assured us that we’d hit our goal date for opening and labored with us hand in hand by means of the whole course of,” added Tubaugh.
