PLANO, Texas—Aimbridge Hospitality strengthened its expertise stack with a newly developed proprietary knowledge reporting platform, Aimbridge Intelligence, constructed to supply transparency and collaboration with house owners.
Housed in OwnView, a portal obtainable to Aimbridge house owners, Aimbridge Intelligence creates alternatives for house owners with entry to info, together with efficiency knowledge meant to supply flexibility and self-service capabilities to enrich the work of property assist groups.
“We’re always striving to be probably the most trusted resort operator within the business, and we’re dedicated to fixing challenges and celebrating successes with our proprietor companions, which led to the creation of OwnView and Aimbridge Intelligence to additional prioritize their wants,” mentioned Craig S. Smith, CEO, Aimbridge. “This expertise providing is one other essential step we’re taking as a part of a brand new chapter at Aimbridge, offering clear, collaborative options for our house owners whereas holding ourselves accountable in our performance-driven tradition.”
Constructed on Energy BI to automate knowledge integration and updates, Aimbridge Intelligence provides house owners close to real-time entry to STR efficiency, RevPAR Index, profitability, visitor service, and turnover knowledge. By this knowledge device, house owners can view the metrics related to their particular person lodges or a whole portfolio, permitting for expedited implementation of related methods to deal with areas of alternative.
That is the first-generation version of Aimbridge Intelligence, and future options will incorporate AI and machine studying for demand forecasting, with different doable expansions of performance to incorporate extra complete knowledge units for deeper comparisons and development monitoring.
“We got down to construct a groundbreaking knowledge product that will remedy our long-standing want to supply house owners this info and knowledge on this format, enhancing their understanding of resort efficiency, profitability, and providers, with an elevated stage of transparency,” mentioned Keryn McNamara, chief info officer, Aimbridge. “With Aimbridge Intelligence, house owners have direct entry to the info they’ve been looking for, permitting for deeper evaluation together with elevated effectivity and velocity in accessing related info. We’re pleased with our groups for creating this transformational device meant to raised serve our house owners and improve knowledge accessibility.”
