PLANO, Texas—Aimbridge Hospitality introduced the addition of a six-property lodge assortment situated all through Mexico. The portfolio can be managed by Aimbridge LATAM, the corporate’s division serving Latin America.
Owned by Alliance Resort Administration, the properties are scheduled for strategic repositionings in 2026, which can contain rebranding them as voco resorts. This enlargement brings Aimbridge’s voco lodge rely to 10.
“The possession group got here to us as a result of they know what it takes to achieve Mexico’s upscale market and knew our operational experience would assist them get essentially the most from their repositioning technique,” stated Craig S. Smith, chief government officer at Aimbridge. “We’ll work alongside them by each part of the repositioning—bringing these properties into IHG’s reservation and loyalty community, fine-tuning operations to hit the appropriate mark and ensuring the visitor expertise displays favorably on the voco model.”
The rebranding course of will embrace focused capital enhancements, operational enhancements, and integration into IHG’s international distribution and loyalty ecosystem. Three of the properties—Actual Inn Cancún (160 keys), Actual Inn Guadalajara Expo (163 keys) and Actual Inn Ciudad Juárez (150 keys)—are all at present present process renovations and can reopen beneath the voco flag in April 2026, whereas the remaining three—Actual Inn San Luis Potosí (133 keys), Actual Inn Nuevo Laredo (120 keys) and Actual Inn Torreón (124 keys)—will shut early subsequent 12 months and reopen beneath the brand new model in October 2026.
Paul Adan, IHG senior vice chairman of Latin America & Caribbean, added, “We’re delighted to proceed increasing voco resorts in Mexico, one in every of our most strategic and dynamic markets in Latin America. The addition of those six resorts reinforces IHG’s long-term dedication to the nation, and partnering with Aimbridge, a globally acknowledged chief in lodge administration, offers us full confidence that these properties will elevate the visitor expertise and set new benchmarks of high quality of their respective markets.”
“We’re excited to tackle the administration of those properties and turn into energetic companions in communities with such robust journey histories,” stated Leandro Castillo, president of Aimbridge LATAM. “Every property has actual development potential, and our platform is constructed to unlock it by maximizing income alternatives whereas delivering the visitor experiences that drive long-term efficiency.”
