AHLA Assertion on Stalled Franchise Mannequin Invoice in New Jersey


WASHINGTON—American Lodge & Lodging Affiliation (AHLA) President and CEO Chip Rogers launched a press release after laws that will have destroyed the resort business’s franchise mannequin stalled within the New Jersey State Senate.

“New Jersey state senators made the fitting alternative in letting S3165/A1958 stall within the legislative session that concluded late Monday. The laws would have severely restricted inns’ potential to implement the standard, service, and security tips friends know and belief. In doing so, it will have destroyed the resort business’s franchise mannequin—a beacon of success that has created hundreds of thousands of jobs and helped 1000’s of Individuals notice the dream of proudly owning their very own enterprise,” mentioned Rogers. “Transferring ahead, AHLA is dedicated to working with lawmakers to guard the resort business from comparable laws, which may drive well-known and revered inns out of New Jersey and price the state 1000’s of jobs.”

The New Jersey Common Meeting handed A1958 in Might 2023, however the invoice did not get a listening to within the state senate.

The laws focused the resort business and would have put the federal government in the midst of all franchisor-franchisee enterprise relationships. Moreover:

  • It might have restricted a franchisor’s potential to implement model requirements.
  • It may have led resort manufacturers to discontinue their loyalty level packages in New Jersey.
  • It conflicted with federal trademark legislation and would have led to pricey litigation between resort manufacturers and resort house owners.

The present resort franchise mannequin permits small-business house owners to develop their companies by leveraging the resort model names friends know and belief. Further insights embrace:

  • Greater than 50 % of all U.S. inns are franchised.
  • Franchised inns supported greater than 2.5 million U.S. jobs in 2023.
  • Franchised inns have been anticipated to generate practically $25 billion in state and native tax income in 2023.



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