ATLANTA, Georgia—Actabl introduced the launch of HotelData.com, a brand new free knowledge useful resource for the hospitality trade. Powered by Actabl’s proprietary hospitality knowledge, HotelData.com is designed to offer hoteliers with benchmarks based mostly on actual efficiency knowledge and sensible planning instruments to tell operational and monetary choices. Its inaugural report, the 2025–2026 Price range Planning Information, delivers insights on labor prices, income efficiency, and revenue margins to assist lodge house owners, operators, and buyers construct extra correct, data-driven budgets for the yr forward.
HotelData.com aggregates knowledge from 1000’s of motels working within the U.S., leveraging insights from Actabl’s operational and monetary platforms to ship up-to-date benchmarks and insights that assist hoteliers.
“HotelData.com’s mission is to empower the individuals who energy hospitality by making knowledge each accessible and actionable,” stated Sarah McCay Tams, head of editorial, Actabl. “Lodge leaders typically depend on guesswork or outdated benchmarks when planning. HotelData.com adjustments that. Utilizing Actabl’s aggregated lodge knowledge, it supplies a snapshot of precise market efficiency, giving hoteliers clear and well timed insights they will belief to construct budgets, optimize staffing, validate investments, and navigate an more and more complicated market with confidence.”
2025–2026 Price range Planning Information
Sturdy lodge budgets are each forward-looking and grounded in context. The Price range Planning Information delivers this by breaking down key metrics, together with labor prices, RevPAR, ADR, and GOP, whereas displaying what motels budgeted for 2025, how forecasts have shifted, and the way precise efficiency is monitoring. It additionally presents strategic suggestions to enhance labor effectivity, pricing, and profitability, serving to hoteliers plan confidently for the remainder of 2025 and construct stronger budgets for 2026.
Insights from the Price range Planning Information reveal that whereas RevPAR underperformed, ADR held comparatively regular, suggesting pricing self-discipline regardless of softer demand. Labor prices continued to rise, averaging 6.6% increased year-over-year, reflecting ongoing wage and profit pressures. Regardless of these challenges, motels within the knowledge set analyzed managed bills to keep up GOP margins close to budgeted ranges.
Key findings:
Labor Prices
- CPOR different considerably by property kind in H1 2025:
- Prolonged Keep: $26.29
- Resorts: $123.60
- Total labor prices averaged 6.6 p.c increased year-on-year in comparison with 2024.
Income Efficiency
- RevPAR underperformed price range expectations in H1 2025:
- Precise: $105.12
- Budgeted: $123.89
- ADR remained comparatively steady:
- Precise: $186.14
- Budgeted: $191.35
- Wanting forward, motels have forecast RevPAR at $108.92 in H2 2025, as a consequence of financial headwinds.
Revenue Margins
- Forecasts present an anticipated improve to 39.3 p.c within the second half of the yr.
- Regardless of income softness, motels managed prices to keep up wholesome margins.
- H1 2025 GOP margins averaged 37.7 p.c, practically matching the budgeted 37.8 p.c.
