Accor to debut Handwritten Assortment within the US


US: Hospitality group Accor will open its first Handwritten Assortment lodge in the US, positioned in San Francisco. 

Owned and operated by San Francisco-based Body Ventures, Resort Stratford was inbuilt 1910 and has lately undergone a multi-million-dollar refurbishment.

It affords 94 bedrooms and Navé, a brand new European-style café and bar designed by San Francisco agency MODO, is ready to launch this summer time.

The property marks Accor’s third lodge in San Francisco, becoming a member of the Fairmont properties atop Nob Hill and at Ghirardelli Sq..

Abel Castro, chief growth officer Accor Americas – premium, midscale and economic system, stated: “The arrival of the primary Handwritten Assortment lodge in the US underpins our growth technique all through the Americas; to introduce manufacturers and inns that reply to the wants and desires of travellers immediately.

“San Francisco is without doubt one of the most visited cities within the nation and is present process sturdy financial restoration. We’re proud to associate with Body Ventures so as to add this iconic handle to our community, below the rapidly increasing Handwritten Assortment – a model that responds to the need of travellers searching for one-of-a-kind experiences. We all know that Handwritten Assortment will resonate each with home and worldwide company in the US and stay up for debuting the model’s first handle right here,” he added. 

Chris Lehman, associate at Body Ventures, stated: “Resort Stratford brings a contemporary vibe to its historic location at Union Sq., totally capturing the spirit of the town and making it an ideal match for the Handwritten Assortment model. We’re equally enthusiastic about becoming a member of Accor, with its world-renowned popularity and international community. With a brand new model and a freshly styled café and bar, we’re assured Resort Stratford will completely shine with a brand new degree of hospitality.”

The Handwritten Assortment portfolio consists of greater than 35 inns open and in growth. It sits in Accor’s premium, midscale and economic system division.



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