PARIS, France—Accor shared an outline of its 2024 growth exercise and progress prospects for 2025. In 2024, Accor expanded its portfolio with the opening of 293 accommodations and resorts, including a complete of fifty,000 rooms. Because of this, its international community now includes over 5,680 accommodations and 850,000 rooms in operation, with an extra 1,381 properties and 233,000 rooms within the pipeline.
The corporate’s growth efficiency was strong throughout MEA and APAC in 2024. The Center East and Asian markets proceed to develop at a gentle tempo and, in 2025, over 60 % of Accor’s deliberate openings are centered inside this a part of the world.
Journey stays a client spending precedence, with 75 % of vacationers contemplating leisure journeys to be an essential precedence versus different discretionary classes. Gig tripping, acutely aware journey, and a choice for various and fewer crowded locations are all rising client tendencies that current progress alternatives. Sustained demand for resorts catering to each leisure and enterprise vacationers, pushed by the rising reputation of bleisure journey, is one other demand driver.
By the tip of 2024, 36 % of Accor accommodations had been eco-certified. This represents progress of 330 % versus the tip of 2023 (from 480 accommodations to over 2000 accommodations by the tip of 2024). In 2024, conversion was favored over new construct building, with 58 % of Accor’s worldwide new growth initiatives representing conversion initiatives.
Premium, Midscale, & Economic system
Accor continued to develop its Premium, Midscale & Economic system (PM&E) Division with a focused strategy to progress, centered on manufacturers similar to Pullman, Novotel, and ibis. With Mercure reaching the 1,000 milepost in 2024, upcoming 2025 breakthroughs embody ibis opening in its eightieth nation and ibis Kinds surpassing the 700-hotel mark.
In 2024, openings throughout these segments included additions similar to Pullman Budapest Resort, Swissôtel Poiana Brasov, Novotel Istanbul Bomonti, and ibis Jakarta Raden Saleh. This progress reveals Accor’s positioning in these classes and its capability to capitalize on journey tendencies.
With Accor’s PM&E lodge signings rising by 150 % since 2019, the group’s footprint represents greater than 500 accommodations globally. This demonstrates the momentum of manufacturers similar to Pullman, Swissôtel, Mövenpick, and Grand Mercure.
As Accor expanded its PM&E manufacturers throughout Europe, it is usually updating its presence within the resorts class with openings this yr, similar to Mövenpick Resort & Residences Teuta Bay, Montenegro, and Pullman Okol Golf Resort & Spa, Bulgaria, each scheduled to open in late 2025.
“Accor’s premium, midscale, and financial system manufacturers skilled distinctive momentum in 2024, with robust demand fueling enlargement throughout key markets,” mentioned Camil Yazbeck, chief growth officer, premium, midscale, and financial system, Accor. “Iconic manufacturers like Pullman, Novotel, and ibis are a driving power in our group’s total progress and are foundational to our PM&E division. Contemplating present business fundamentals, lodge conversion can also be a significant focus of our technique, with a lot of our most conversion-friendly manufacturers like Handwritten Assortment, Mercure, and TRIBE main the way in which.”
Luxurious & Life-style
Accor’s luxurious portfolio, which counts accommodations similar to Raffles London at The OWO, The Plaza, A Fairmont Managed Resort in New York, Sofitel Roma Villa Borghese in Italy, and Hôtel des Arts Saigon – MGallery Assortment in Vietnam, continued to increase throughout markets.
Some luxurious openings for the group over the past 12 months have included Raffles Sentosa Singapore; Raffles Jaipur in India; Fairmont La Hacienda Costa del Sol in Spain; Fairmont Breakers Lengthy Seashore in California; Sofitel Cairo Downtown Nile in Egypt; and Chengdu Expo Waterfall Resort — MGallery Assortment in China.
On the life-style entrance, Ennismore represented the group’s presence on this class. Ennismore’s Delano Dubai, Rixos Tersane Istanbul, Hyde Johannesburg, and 25hours Resort The Oddbird in Jakarta have lately opened as flagships for the group.
On common, Accor’s Luxurious & Life-style (L&L) division opened one lodge venture per week , and roughly six initiatives had been signed per 30 days. The group has a pipeline of over 280 L&L properties in growth, and the main target stays on manufacturers and strategic partnerships with lodge house owners.
The yr 2024 noticed signing momentum throughout Accor’s L&L manufacturers, with Sofitel having 12 new signings within the yr, similar to Sofitel Legend The Mozart in Prague, Czech Republic. Different properties embody the signing of Raffles Tokyo, Japan.
Mexico and the Caribbean are additionally key markets for the group’s growth of resort and all-inclusive choices. In late 2024, Ennismore signed and opened SLS Playa Mujeres, the model’s first all-inclusive resort set on Mexico’s Yucatán Peninsula. Ennismore additionally signed The Hoxton Oslo and Melbourne, 25hours Coronary heart of Khobar, Mama Lake Como, and Rixos Phu Quoc, amongst others.
Final yr, Accor additionally secured exercise via Accor One Dwelling, a platform centered on the event, design, and operation of mixed-use initiatives and branded home-owner communities. The group now providers and helps 7,000+ owners at near 50 branded residence communities working throughout 25+ distinct model choices.
The group additionally witnessed conversions throughout its L&L division, pushed by assortment icons MGallery and Emblems, with 55+ accommodations sitting collectively throughout their growth pipelines. MGallery’s enlargement contains the latest opening of Marival Armony Punta Mita – MGallery Assortment in Mexico earlier this yr and an upcoming debut within the Caribbean with The Whimsy Resort – MGallery Assortment in Saint Martin. In the meantime, Emblems Assortment lately signed Elatos Resort.
In 2025, Accor will relaunch Orient Specific, a centenary model with cultural significance. This presents a milestone, with the primary trains set to embark in April 2025. The launch will coincide with the debut of Orient Specific La Minerva in Rome, which may also open and play a component within the model’s revival. And earlier this month, the group signed different areas in Italy: Raffles – Raffles Lake Como – marking the model’s fifth lodge in Europe – and Resort Bellevue Cortina d’Ampezzo, Emblems Assortment.
“Accor’s luxurious and life-style portfolio stays unmatched, and 2024 marked a yr of outstanding progress,” mentioned Agnès Roquefort, chief growth officer, luxurious & life-style, Accor. “With robust momentum in high-potential markets, we’ve got expanded the footprint of our extremely sought-after manufacturers, accelerated conversions, and launched new, elevated experiences. Our technique continues to be pushed by a imaginative and prescient of making significant and transformative visitor experiences whereas maximizing worth for our house owners and companions.”
