Accor introduced the event of a brand new digital conferences and occasions ecosystem to maximise the continuing enlargement and help of its conferences and occasions enterprise. The brand new platform will unite over 5,600 Accor resorts and resorts worldwide, that includes a listing of two.5 million sq. meters of occasion house and 800,000+ guestrooms, offering a self-serve possibility for shoppers to view and e book occasion house, guestrooms, and gross sales and catering companies, whereas augmenting the help of on-site resort groups. The mixing of gross sales and catering shall be a bonus for assembly planners and enterprise shoppers, in addition to the hyperlink to Accor’s loyalty program ALL Accor.
This world web site shall be obtainable as a pre-launch model in late 2025, with preliminary performance for gross sales groups related to Salesforce and on-line reserving for small lodging teams of as much as 30 guestrooms. In early 2026, a extra complete suite of options shall be launched, together with on-line reserving for assembly rooms and residential seminars, guestrooms, and assembly rooms, in addition to connectivity to exterior channels.
MeetingPackage, the net central reservation system for reserving Accor conferences and occasions house, shall be used because the spine of this future platform, connecting listed gross sales and catering instruments to the Accor web site and exterior third-party channels. The conferences and occasions ecosystem can also be being developed in collaboration with a number of suppliers that can combine their applied sciences to boost the general conferences and occasions administration expertise throughout Accor’s world portfolio. These embody:
- Oracle: OPERA Cloud Gross sales and Occasion Administration is Accor’s new cloud-based software and the primary out of the 4 S&C suppliers to be absolutely related with MeetingPackage and Accor Ecosystem. An built-in part of OPERA Cloud Property Administration unifying all Accor’s resort departments, gross sales and occasions administration shall be provided in three variations: Premium for luxurious resorts in addition to giant conferences and occasions properties, Normal for small and medium resorts, and an Important model shall be provided to cowl resorts who handle lodging solely teams
- Backyou: Accor’s European supplier and gross sales and catering answer for small and medium conferences and occasions resorts in Europe and North Africa.
- iVvy: A gross sales and catering answer supplier for Accor’s Mantra properties and Accor resorts within the Pacific area. iVvy is Accor’s most popular gross sales and catering answer for small and medium resorts in Asia Pacific, the Center East, Africa, and the Americas.
- Amadeus: Delphi is a number one gross sales and catering answer for the hospitality market, tailor-made answer for premium and luxurious resorts, in addition to giant conferences and occasions properties, and clustered resorts. Delphi is an answer already adopted by greater than 250 Accor properties within the premium and luxurious section.
“At Accor, we’re lucky to collaborate with best-in-class know-how suppliers who’re serving to us create a seamless and environment friendly consumer expertise. By way of this new digital conferences and occasions ecosystem, Accor’s complete occasion stock will turn into extra seen, accessible, and interesting. Our venues shall be acknowledged as prime locations to assemble with colleagues, shoppers, mates, or household. This digital transformation aligns with latest analysis from Accor, highlighting that in-person conferences are extra valued than ever. Assembly planners persistently report that face-to-face occasions drive larger income than digital alternate options, that company away-days are important, and that in-person enterprise interactions considerably increase worker psychological well being. Our new platform will help these very important connections by simplifying the reserving and administration course of, whereas additionally integrating our ALL Accor loyalty program to boost the general buyer expertise,” stated Julien Houdebine, chief gross sales and income officer, Accor
In response to Allied Market Analysis, the general worth of the enterprise journey business is forecasted to rise from $695.9 billion in 2020 to $2 trillion by 2028. The forecasted expenditure by enterprise vacationers will even rise, in response to a survey by GBTA and Mastercard, growing from $933 billion in 2022 to $1.4 trillion in 2026.
With a management place in Europe, the Center East, Latin America, and Asia-Pacific, the place the market nonetheless provides development potential, Accor is aiming to develop its footprint, strengthen native partnerships, and ship options that meet evolving consumer wants throughout these areas.
