WASHINGTON—Fifty-two % of U.S. vacationers are planning in a single day journeys for leisure within the subsequent 4 months, and accommodations stay the highest lodging alternative for each leisure (45 %) and enterprise vacationers (59 %), based on a brand new survey commissioned by the American Lodge & Lodging Affiliation (AHLA) and performed by Morning Seek the advice of.
Sixty-six % of U.S. vacationers are extra probably (25 % ) or equally as probably (41 % ) to remain in a lodge this fall or winter in comparison with a yr in the past.
Moreover, the survey discovered that 32 % of U.S. vacationers are prone to keep in a single day this yr for Thanksgiving. On the identical time, 34 % are prone to journey in a single day for Christmas, a repeat of final yr’s numbers for each holidays.
Regardless of this constructive information, the ballot discovered the lingering results of inflation stay a hurdle to progress for hoteliers and different travel-related companies. It discovered that over the following 4 months:
- Fifty-six % of respondents stated inflation is prone to cut back their probability of staying in a lodge, up barely from 55 % within the spring.
- Fifty % stated inflation is prone to cut back their probability of touring in a single day.
- Forty-four % stated inflation is prone to cut back their probability of touring by airplane.
- Forty-two % stated inflation is prone to cut back their probability of renting a automobile.
The ballot surveyed 2,201 U.S. adults from Sept. 30-Oct. 2, 2024. Different findings embrace:
- Forty-seven % of respondents are prone to journey over the following 4 months for a household journey, 36 % of whom are prone to keep in a lodge.
- Thirty-seven % are prone to journey for a romantic getaway, 52 % of whom are prone to keep in a lodge.
- Thirty-two % are prone to embark on a solo journey throughout the holidays, 44 % of whom are prone to keep in a lodge.
- Sixty-six % of U.S. vacationers say sustainability is necessary to them after they journey, and 57 % say they’re extra prone to keep in a lodge if it has a sustainability certification, resembling Inexperienced Key World.
- Twenty-three % of employed adults stated they plan to take a enterprise journey over the following 4 months, most of whom count on to remain at a lodge (59 %).
- Entry to high-speed WiFi is an important technological amenity for lodge friends, as 63 % ranked this function as one in every of their prime three priorities.
“Regardless of its many constructive findings, this ballot additionally underscores how the lingering results of inflation proceed to pose important challenges for hoteliers and different travel-related companies,” stated AHLA Interim President and CEO Kevin Carey. “Serving to America’s accommodations attain their full financial potential hinges on extending and defending pro-growth tax insurance policies, rising the lodge workforce, and stopping onerous authorities laws at each flip. That’s precisely why AHLA will proceed to battle for these points.”
