WASHINGTON, D.C.—AAHOA, the world’s largest resort homeowners affiliation, has entered right into a strategic partnership with Kalibri Labs, a frontrunner in resort efficiency analytics. Collectively, the organizations have launched a nationwide investigation into the results of current federal coverage adjustments and anticipated trade challenges.
Early findings reveal a combined outlook for the hospitality sector in 2025: Whereas roughly one-third of U.S. resort submarkets are at the moment outperforming 2024 benchmarks, a bigger share is experiencing declines — notably in authorities and company segments —elevating early issues about demand heading into the height summer time journey season.
The joint initiative combines the voice of AAHOA’s greater than 20,000 hotelier members with Kalibri Labs’ proprietary insights gleaned from every day information aggregated from over 36,000 U.S. inns. The result’s a complete image of an trade navigating a dynamic and uneven restoration, with some segments displaying energy and others signaling potential headwinds.
Key Findings
From AAHOA’s March 2025 Member Survey:
- 69 % of resort homeowners reported enterprise declines tied to current federal coverage adjustments.
- Practically 50 % cited reductions in authorities per diem bookings over the previous 30 days, with comparable expectations for future demand.
- 61 % mentioned bookings for the vital summer time interval (Memorial Day–July 4) are pacing behind 2024.
- Fewer than 5 % reported any development in authorities or basic enterprise bookings.
- Properties close to army bases and people counting on transient visitors from Canada and Mexico are experiencing notable declines.
From Kalibri Labs’ Market Intelligence (as of YTD Q1 2025):
- Authorities per diem enterprise (YTD actualized room nights) is down 9 % 12 months over 12 months, with future authorities bookings (on-the-books room nights) down 16 % for the following 30 days in comparison with 2024.
- Company enterprise (YTD actualized room nights) is down 4 % 12 months over 12 months, with future bookings (on-the-books room nights) for the following 30 days down by 2 % in comparison with 2024.
- Total, throughout all fee segments, future bookings for the following 30 days in 2025 (as of the tip of March) are pacing 3 % behind the identical interval in 2024.
- Higher-midscale inns had been simply 1 % beneath 2024 ranges in precise YTD room evening demand (all fee segments) by March however have significantly fewer bookings 30 days into the longer term than in 2024 (down 12 %).
- Upscale and higher upscale inns had been at 2024 ranges or barely beneath (down 1 %) in precise room evening demand (all fee segments) by March 2025, however upscale inns had been beneath 2024 in 30-day future bookings by 7 %, and higher upscale by 4 %.
- All Prolonged Keep manufacturers (decrease and higher tier) are outperforming 2024 by 1–2 % (all fee segments) regardless of having decrease room evening demand in authorities and company segments.
- Whereas one-third of Kalibri’s 975 submarkets are pacing forward in comparison with 2024, greater than 60 % are pacing behind 2024 for bookings 30 days out. California has the best variety of submarkets pacing forward of the prior 12 months—seemingly attributable to wildfire response and associated housing wants. Florida additionally reveals a excessive variety of resort/vacation spot submarkets pacing forward of 2024, whereas city metro, suburban, and airport submarkets within the state present combined outcomes.
“These findings are usually not simply numbers—they mirror the real-world challenges and alternatives going through our members,” mentioned AAHOA Chairman Miraj S. Patel. “It’s encouraging to see that some markets are holding regular or rising, however the general outlook requires shut consideration and motion. As homeowners, we’re on the entrance traces, and partnerships like this assist guarantee our perspective is represented in broader trade discussions.”
“The hospitality trade is navigating a interval of change, and the power to make knowledgeable, data-driven choices is extra essential than ever,” mentioned AAHOA President & CEO Laura Lee Blake. “This collaboration with Kalibri Labs helps paint a fuller image of what resort homeowners are experiencing throughout totally different markets and property varieties. Whereas some segments are displaying resilience, others are starting to really feel the strain of current federal shifts. By working collectively, we are able to higher perceive these adjustments and advocate for insurance policies that assist sustainable trade development.”
“Whereas some markets are managing nicely by a turbulent interval, the broader development reveals proof of contraction—notably in authorities and company segments,” mentioned Cindy Estis Inexperienced, CEO of Kalibri Labs. “Our collaboration with AAHOA brings each context and readability to those early warning indicators.”
