How did this collaboration start?
Liza has been nicely established in Paris since 2005 and Beirut since 2013, progressively gaining worldwide recognition over time.
Liza Paris grew to become the primary Lebanese restaurant to be listed within the Michelin information since 2006 whereas Liza Beirut earned awards. Moreover, Liza Beirut was elected the perfect Lebanese restaurant on the 50’s Greatest listing in 2022 and acknowledged globally for aesthetics. When MJS Holding began in search of a Lebanese restaurant model to develop in Riyadh they contacted us and we instantly linked. We’re all the time in search of companions who can develop our model of their markets, that’s why we selected MJS Holding for enlargement. Consequently, with MJS Holding we’re opening two places in Riyadh in 2026 as a begin, marking the start of collaboration.
What motivated MJS Holding to convey Liza to Saudi Arabia?
MJS Holding has all the time seemed for brand spanking new manufacturers they imagine have potential as potential companions, which explains their longstanding market success. Moreover, Saudis are keen on Lebanese delicacies and signify a really subtle clientele, making the collaboration with Liza strategically priceless. Furthermore, we imagine Liza will provide them an expertise they’d worth thus guaranteeing repeat visits and optimistic native reception. Prior to now 20 years, Liza eating places in Paris and Beirut have retained many Saudi friends persistently. Subsequently, we at the moment are happy to convey them the expertise of Liza of their dwelling nation, increasing our worldwide presence successfully.
How do you anticipate Diriyah’s residents to reply to Liza’s idea and menu?
The Bujairi district within the largest Diriyah improvement is traditionally fascinating, representing the gateway for visiting the traditional metropolis of Riyadh. Guests admire the unimaginable panorama of the previous metropolis whereas having fun with their eating expertise. Consequently, this enhances Liza’s distinctive place. Moreover, many worldwide manufacturers are working in Bujairi, so Liza will convey the Lebanese expertise to residents and visiting vacationers alike.
How will you measure Liza Beirut’s Bujairi efficiency and outline success in its first yr within the kingdom?
Liza Bujairi is one more interpretation of Liza’s expertise tailor-made particularly to Bujairi guests’ wants and expectations for eating excellence. We imagined a Liza cafe-like menu served all day, that includes Liza classics and a few new objects impressed by Saudi delicacies. Moreover, Liza’s cafe success in Bujairi might be linked with the variety of guests which is rising yearly. Consequently this knowledgeable our location selection.
What comes subsequent for Liza Beirut’s partnership with MJS Holding? Any extra openings?
Subsequent yr we might be opening within the new Solitaire Mall in Riyadh instantly dealing with Jon & Vinny’s, one other profitable MJS model. Moreover, Jon & Vinny’s has been working with big success on this location for the previous six months thereby creating optimistic synergy alternatives.
