From the cooks behind London restaurant Wild By Tart, the brand new bottle will likely be out there nationwide in Sainsbury’s, ASDA & Morrisons
Tart London, the culinary duo behind Belgravia restaurant Wild By Tart, based by Jemima Jones and Lucy Carr-Ellison are launching a brand new restricted version design gin in partnership with the Kent-based craft gin, Bathtub.
Impressed by the ‘folkloric fantastic thing about British winter’ in collaboration with The design reimagines Bathtub Gin’s signature brown paper wrap with a woodland-inspired scene of hares, birds, serpents and crescent moons, drawing on themes of Britain’s native wilderness and yuletide folklore. It will likely be out there nationwide from 13 November throughout Sainsbury’s, Asda and Morrisons (RRP £33.50).
The collaboration kinds a part of Bathtub Gin’s wider marketing campaign positioning the model as the gin of internet hosting, following earlier restricted version design bottles with ceramicist Harlie Brown and Belgravia in Bloom.
Based in 2012, Tart London started as a bespoke catering firm and has since expanded into occasions, styling, cookbooks and homeware. Jones and Carr-Ellison are additionally behind Wild by Tart, their Belgravia restaurant identified for seasonal menus, daring flavours and a trendy method to entertaining. They create this identical ethos to the collaboration, combining their popularity for hospitality with Bathtub Gin’s craft credentials.
Inside stays Bathtub Gin’s award-winning liquid, produced in Kent, copper pot distilled and double infused with botanicals for daring flavour.
Hannah Burden-Teh, Model Director for Bathtub Gin, stated:
“The brown paper wrap has at all times been a signature a part of Bathtub Gin, and it lends itself completely to inventive collaborations. It provides us a canvas to companion with thrilling names like Tart London and produce one thing new to our loyal prospects.
“This yr’s design launches simply in time for the gifting season and provides one thing distinctive and collectible. We usually hear from prospects who upcycle their Bathtub bottles as candle holders, vases and even marriage ceremony centrepieces, so restricted editions like this are about giving them one thing further particular to take pleasure in and to maintain.”
Jemima Jones & Lucy Carr-Ellison of Tart London stated:
“We wished the bottle to the touch on British heritage and the wilderness of our native landscapes. The design carries you on a dreamlike journey by means of evening skies and nature, weaving collectively magnificence, creativeness and folklore, the place heritage, nature and creativeness come collectively below the celebs.”
“Bathtub Gin’s paper wrap gave us the right canvas to convey that imaginative and prescient to life. The result’s one thing we’d like to see on the centre of a desk, a bottle that works as fantastically for internet hosting because it does for gifting over the season.”
The Bathtub Gin x Tart London restricted version will likely be rolled out nationwide from 13 November at an RRP of £33.50 in Sainsbury’s, Asda and Morrisons. It’s out there on-line at Grasp of Malt
