LOS ANGELES, California—Olive introduced an unique, portfolio-wide partnership with Lark. The partnership will deploy olive’s guest-first and clever reserving platform throughout Lark’s rising portfolio of almost 80 resorts throughout 22 states and two international locations. Lark chosen olive after an in depth analysis towards each main reserving engine and CRS.
“Our friends anticipate a web based expertise that feels as private and easy as their keep,” stated Peter Twachtman, chief govt officer of Lark. “Olive stood aside as the one platform able to delivering that branded, high-converting expertise. We’re not simply upgrading know-how; we’re investing in the way forward for our visitor relationships.”
Olive’s platform delivers measurable efficiency, together with a median 84 % improve in conversion and 76 % raise in direct bookings throughout its companions, lowering dependence on third events. Its totally built-in reserving know-how eliminates redirects and widgets, creating an extension of every resort’s model id.
“Lark represents one of the best of impartial hospitality,” stated Eric Lutz, co-founder and chief govt officer of olive. “Collectively, we’re proving that resorts don’t have to decide on between design, knowledge, and income. This partnership ushers in a brand new period of clever, guest-first commerce.”
Olive integrates with Mews and different PMS platforms, making certain two-way knowledge circulation that eliminates duplication and busywork. The rollout might be accomplished in early 2026 throughout Lark’s portfolio.
