NORTH BETHESDA, Maryland—Alternative Resorts Worldwide, Inc. launched its latest multichannel nationwide advertising and marketing marketing campaign, “A Keep for Any You.” The biggest in Alternative Resorts’ historical past, the marketing campaign contains actor and author Keegan-Michael Key in nationwide TV and streaming TV adverts and social media content material. The marketing campaign exhibits a few of the causes folks journey and the way Alternative can meet their wants. The printed adverts have been co-written by Key, his associate Elle Key, and McKinney, Alternative’s artistic company of document.
“Whereas visitors journey for a lot of completely different causes, from household holidays and romantic getaways to enterprise journeys, what’s common is the necessity to discover a lodge that gives the fitting facilities on the proper value in the fitting location,” mentioned Noha Abdalla, chief advertising and marketing officer for Alternative Resorts.
Keegan-Michael Key mentioned, “I’m excited to play Alternative’s ‘Any You’ character, which resonates with me and that second within the journey planning course of the place I’m determining, ‘What model of me is happening this journey?”
The advertising and marketing marketing campaign is the primary since Alternative Resorts built-in the Radisson Resorts Americas manufacturers into its reservation system and migrated members of Radisson Rewards Americas to its Alternative Privileges rewards program. The marketing campaign is aimed on the value-conscious household, younger skilled, and enterprise traveler audiences, with Key bringing numerous journey eventualities to life.
The marketing campaign contains 4 Alternative Resorts manufacturers—Radisson, Cambria Resorts, Consolation, and High quality Inn.
