What core values outline Amar Restaurant’s method to creating memorable eating experiences?
At Amar, the whole lot begins with emotion. Each visitor who walks by our doorways is greeted with a way of heat and belonging. Furthermore, we don’t simply serve a top-notch culinary expertise; we create lasting moments rooted in our love for custom. Consequently, our objective is to make each visitor really feel at house, regardless of which department they select to go to right now. We additionally take satisfaction in opening our branches in landmark areas, locations that assist us inform Lebanon’s story authentically. Whether or not by the ocean, within the mountains or within the coronary heart of the capital, every location brings Lebanon vividly to life.
How does the design and ambiance of every Amar location replicate the model’s identification and imaginative and prescient?
Every Amar location is a love letter to Lebanon, and an area that brings friends nearer to eating among the many clouds. Moreover, our model is rooted in creating heavenly areas that really feel each calming and creative, formed by environment, but unified.
In Harissa, Amar embraces the spirit of the mountains, the place design concurrently celebrates Lebanon’s pure magnificence, traditions and breathtaking coastal views. In the meantime, on the seaside, Amar shifts to a bohemian expression, embracing the rhythm of the waves, seashore life and nature’s serenity effortlessly. The décor flutters with the breeze, mixing beachside ease with considerate design, providing a relaxed but refined escape.
In Downtown Beirut, we launched an elevated, immersive expertise with “The Cloud,” a signature set up that brings our imaginative and prescient to life. As a part of our growth plan, we’ve launched a brand new set up that brings the sensation of eating below the clouds to life. First in Beirut, then in Jeddah, and shortly in Riyadh. Our objective is to create a magical and dreamy expertise in an informal stylish, enjoyable setting that works all day lengthy. Through the day, the clouds stay smooth and white, whereas at evening, they rework with lighting that shifts in shade and temper, giving a multisensory expertise that’s certainly distinctive.
This mix of location-inspired design and immersive storytelling displays Amar’s identification, an expertise the place tradition, artwork, and nature come collectively to create one thing magical. With every new opening, we stock this imaginative and prescient ahead, creating areas which might be unforgettable and stuffed with coronary heart.
How does Amar steadiness custom and innovation in its menu?
At Amar, custom is our basis and innovation is the way in which we hold our culinary heritage alive each single day. Our menu is deeply rooted in basic Lebanese flavors and recipes. Thus, we provide dishes that individuals know, love and really feel linked to. Nevertheless, we’re at all times in search of methods to raise the expertise, creating memorable moments whereas honoring the authenticity of Lebanese delicacies. Whether or not by refined presentation, sudden pairings or considerate seasonal touches, we purpose to convey contemporary views whereas nonetheless respecting custom. Certainly, it’s not about altering custom however celebrating it in ways in which really feel present, elegant and true to Amar’s identification. We need to impress our friends by reimagining conventional dishes in a contemporary manner, whereas nonetheless offering the consolation of the acquainted. Even the only mezze can really feel new when it’s achieved with care, creativity and intention, making each chew a memorable expertise.
What steps does the Amar group take to make sure consistency and excellence throughout all branches?
Consistency is the whole lot at Amar. We continuously work to enhance methods, guaranteeing experiences really feel the identical throughout all areas worldwide. From day one, we’ve been dedicated to constructing a tradition the place each element issues and going the additional mile creates memorable moments. We work intently with our cooks and operations groups in each department. Thus, we ensure our requirements are upheld every day persistently. We’ve strict SOPs in place to trace high quality, visitor suggestions and general efficiency, however extra importantly, we lead with presence. Certainly, we’re hands-on, concerned and spend time in every location to make sure the soul of Amar is felt in all places.
What are your future plans for Amar?
Our plan is to proceed increasing thoughtfully, whereas bringing Amar to new cities and staying true to its distinctive identification. Following the success of Amar in Jeddah, we’re excited to open in Riyadh in Q1 2026 with a surprising location. This new house brings our stylish, signature type to the guts of the capital, and displays our dedication to memorable eating experiences. Past Saudi Arabia, we’re exploring different key markets within the area and internationally, due to this fact aiming to make Amar a reference globally. For us, progress is not only about opening extra areas, however refining each facet, deepening visitor connections and persevering with innovation whereas honoring custom.
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