Prolonged Keep America (ESA) doubled down on its help for company prospects with the launch of Shopper Join, a program designed to simplify long-term lodge stays for enterprise vacationers. Kelly Poling, chief industrial officer, Prolonged Keep America, defined, “Shopper Join brings collectively our suite of enterprise journey companies and options underneath one unified program and formalizes our relationship-first strategy with journey managers and enterprise vacationers.”
Constructing on Shopper Suggestions
Listening to shoppers is central to ESA’s technique, and the launch of Shopper Join displays that philosophy. “The suggestions that drove Shopper Join got here instantly from our shoppers,” Poling shared. “They persistently advised us that what units Prolonged Keep America aside is the high-touch service our staff offers to journey planners and the real care we offer to company. We developed this program particularly in response to the wants of enterprise vacationers requiring lodging for weeks or months.”
Primarily based on that suggestions, ESA developed this system to satisfy the nuanced wants of company vacationers. “Shopper Join offers devoted account administration that understands the complexities of companies deploying groups for weeks or months—like managing group bookings or dealing with modifications in venture schedules,” Poling defined.
Relatively than introducing a completely new set of companies, ESA’s aim was to make clear its choices for enterprise vacationers underneath one platform. “Shopper Join isn’t nearly creating new capabilities, though we do have some thrilling new choices deliberate,” Poling famous. “In the end, Shopper Join was developed to speak what differentiates our B2B companies and options. We’ve created a unified program that makes it clear how we work with enterprise vacationers and what they’ll anticipate from us. It consolidates our present capabilities underneath one umbrella, so shoppers can take advantage of out of their working relationship with us.
Differentiating within the Phase
The extended-stay class has drawn vital funding from manufacturers throughout the hospitality business, however ESA’s legacy provides it a bonus. The corporate has lengthy specialised in long-term lodging, with experience that newer manufacturers are simply starting to develop.
“For over 30 years, Prolonged Keep America has been solely devoted to serving extended-stay vacationers with affordability, comfort, and real care,” Poling stated. “Our differentiation comes from our deep extended-stay lodging expertise and relationship-focused strategy. Not like conventional enterprise journey applications targeted on shorter-term stays, Shopper Join provides options tailor-made to building crews, touring nurses, army personnel, and different professionals with extended-stay necessities.”
Amongst these options are account administration, reserving insurance policies for keep extensions, charges with built-in financial savings for longer stays, and an up to date billing course of. Poling shared, “Extra key options of this system embrace inexpensive charges with elevated financial savings on longer stays and versatile insurance policies, together with straightforward keep extensions. We additionally present streamlined reserving by way of a business-friendly web site and cell app, plus a Direct Invoice Program that simplifies bill administration and fee processing for enterprise journey managers.”
Aligning With Enterprise Traveler Wants
The extended-stay companies enterprise vacationers anticipate can fluctuate from these of leisure company. For instance, if a company consumer must increase their journey due to project modifications, Shopper Join makes it straightforward to take action. When it comes to facilities, ESA’s greater than 700 nationwide properties are geared up with options like “absolutely geared up kitchens, spacious, absolutely furnished suites, free WiFi, onsite visitor laundry, and pet-friendly lodging—all designed to assist enterprise vacationers keep their routines and productiveness throughout prolonged stays,” Poling stated.
Becoming Culturally
Past operational effectivity, Poling sees Shopper Join as a pure extension of ESA’s firm tradition, which she described as grounded in care and listening to consumer wants
“Prolonged Keep America is all about delivering real goodness and listening to the wants of our company and shoppers,” she stated. “Shopper Join completely embodies our tradition of really connecting with our shoppers and understanding their distinctive wants and challenges. This system formalizes the relationship-first strategy that has at all times been core to who we’re. We all know our shoppers want extra than simply lodging—they want a real companion who understands their enterprise challenges and offers proactive options to maintain their groups productive and comfy.”
Wanting Forward
ESA expects Shopper Hook up with evolve as this system good points traction and as enterprise journey wants proceed to shift. Poling stated the initiative can be a launchpad for future enhancements, with enter from shoppers driving its development.
“This system is accessible instantly to enterprise shoppers and can function the muse for brand spanking new enhancements at present in growth,” she defined. “We’re dedicated to repeatedly evolving Shopper Join primarily based on consumer suggestions and evolving extended-stay enterprise journey wants.”
With Shopper Join, ESA is aiming not solely to strengthen present enterprise journey wants but in addition to strengthen its position as a legacy participant within the extended-stay market. For the corporate, the initiative represents a strategic option to construct loyalty in a aggressive phase, and for the business, it alerts how prolonged keep is maturing within the enterprise journey panorama.
