DALLAS, Texas—Oravel Stays Restricted, the mum or dad firm behind G6 Hospitality and OYO within the US, introduced its rebrand to PRISM.
Based in 2012 by Ritesh Agarwal, OYO started as a funds travel-tech model. Over current years, OYO has expanded past its Indian funds lodge mainstay into a number of nations, premium inns, trip houses, and extra. The corporate now serves greater than 100 million clients throughout 35+ nations.
The group’s portfolio spans inns underneath varied manufacturers, together with OYO, Motel 6, Townhouse, Sunday, and Palette. Within the trip houses phase, it operates manufacturers akin to Belvilla, DanCenter, CheckMyGuest, Studio Status, and many others. The extended-stay class is represented by Studio 6, acquired by G6 Hospitality within the U.S. Moreover, the portfolio consists of workspaces and celebration areas, provided by Innov8 and Weddingz. The group additionally presents hospitality know-how options, together with AI-driven associate instruments and knowledge science platforms.
The identify PRISM represents the complete spectrum of manufacturers inside the firm’s ecosystem. The OYO model will proceed to function the consumer-facing identification for funds journey. PRISM assumes the function of the mum or dad firm model.
“The transition to PRISM marks the institution of a future-ready company structure designed to align our increasing portfolio with our long-term imaginative and prescient,” mentioned Ritesh Agarwal, founder and group chief govt officer, PRISM. “PRISM is powered by a robust know-how engine, deeper funding in knowledge science and AI, and a dedication to serving to our companions develop profitably whereas delighting clients worldwide.”
Sam Patel, founder and chief govt officer, mentioned, “I’ve been a part of the G6 and now Prism household for over 20 years. Whereas I personal inns with a number of different manufacturers, over 60 % of my whole portfolio is with G6 Hospitality as a result of I grew most with G6 manufacturers because of their nice help and profitability in these property. I’m excited for this new journey with Prism, and all of the alternatives it is going to convey for asset homeowners within the USA and worldwide.”
The brand new company model identify PRISM was chosen following a worldwide public naming competitors that included greater than 6000 submissions.
The corporate continues its franchise development initiative, with plans so as to add over 150 inns underneath the Motel 6 and Studio 6 manufacturers in 2025. OYO added over 150 new inns to its OYO U.S. portfolio within the first half of 2025. With a pipeline of signed properties, the corporate is poised so as to add 150 extra inns by the tip of the yr.
