UK: Impartial assortment BWH Accommodations GB has reported a seven per cent income enhance within the first half of the 12 months, between January and June 2025.
The group delivered £73.3 million in whole bed room income, representing a seven per cent enhance on 2024.
Conferences, occasions and group bookings are up 19 per cent year-on-year. That is credited to the group’s devoted venues staff and launch of Planners Benefit, an extension of BWH’s international BW Rewards programme to M&E organisers.
Its rewards programme additionally continues to develop, with members spending £30.6 million in BWH motels within the first half of 2025. This can be a 17 per cent enhance over 2024 and 11 per cent forward of funds.
Jim Muir, BWH Accommodations industrial director, stated: “On the coronary heart of every part we do is an easy precept: serving to our motels thrive. That’s why we put money into a devoted gross sales staff, digital advertising and high-impact campaigns just like the Yr of the Free Breakfast. When our motels succeed, all of us succeed.”
Throughout the identical interval, BWH GB welcomed 9 motels to the gathering together with The Clarence Gardens Lodge in Scarborough, Velvet Lodge in Manchester, and The Crooklands in Kendal, with extra additions to the BW Signature Assortment anticipated quickly.
Tim Rumney, CEO of BWH Accommodations GB stated: “We’ve made a powerful begin to 2025 and the second half of the 12 months brings recent challenges and alternatives. Accommodations are nonetheless going through actual stress from cautious company demand to rising prices and continued financial uncertainty.
“At BWH, we’re not simply responding to these challenges, we’re serving to our motels get forward of them. From optimising digital efficiency to driving direct bookings and boosting loyalty, every part we do is designed to ship actual returns the place it counts.
“Shifting ahead, we’re persevering with our give attention to stimulating company demand, optimising the efficiency of our new web site, investing in digital channels to higher drive conversions on behalf of our motels and delivering continued worth by way of our gross sales, advertising and loyalty programmes. Because of our unimaginable lodge companions and hardworking groups, we’re assured about what’s to return,” he added.
Highlights:
• BWH Accommodations GB reported a seven per cent income enhance in H1 2025, totalling £73.3 million.
• Conferences and occasions bookings grew 19 per cent, boosted by the Planners Benefit programme.
• The BW Rewards programme rose 17 per cent, producing £30.6 million in member spend.
• 9 new motels joined the BWH GB assortment, increasing its UK footprint.
• Strategic focus stays on digital optimisation, direct bookings, loyalty, and company demand development.
