GREENVILLE, South Carolina—FerebeeLane has been chosen by the JW Marriott Scottsdale Camelback Inn Resort & Spa to develop a brand new resort property positioning narrative that units it other than different luxurious resorts.
FerebeeLane will develop a model platform for the newly expanded spa and designed facilities. The JW Marriott model selected FerebeeLane for its differentiated experience in advertising and marketing luxurious locations to shoppers and delivering enterprise outcomes for upscale resorts.
“As we proceed to raise the Camelback visitor expertise, there is a chance to reimagine how we inform our story,” stated Terri Worthington, director of selling, JW Marriott Scottsdale Camelback Resort and Spa. “Whereas the spa is already world-renowned, the multi-million greenback funding underway to raise the spa expertise, options, and coverings that units a brand new normal in our trade means the positioning should evolve to seize the essence of the spa and whole property. Their creativity and keenness will assist us deepen our reference to the fashionable prosperous shopper.”
“Camelback is beloved around the globe,” stated Matt Ferebee, chief artistic officer and co-founder of FerebeeLane. “We’re excited to collaborate on a brand new spa model positioning, voice, and visitor expertise for such an esteemed, well-known vacation spot. When working with lodge properties and resorts, we now have seen the ability of how tales elevate already iconic journey locations into epic adventures and significant getaways.”
FerebeeLane will assist the resort staff operationalize the property and spa positioning in amenity growth, visitor expertise interactions, meals and beverage conceptual growth, and communications to earn extra affinity and extra market share.
