Accor introduced that Rimrock Banff is becoming a member of the Emblems Assortment. This marks the primary Emblems Assortment property in North America. Owned by Oxford Properties Group and a capital associate, the resort will bear an intensive renovation starting in October 2025 and can reopen in summer season 2026 as a flagship for Accor’s latest luxurious assortment model.
Nature, Heritage, and a Sense of Place
Situated above the Bow Valley and minutes from downtown Banff, the property affords each seclusion with proximity to the Banff Gondola and Higher Scorching Springs. Although the present resort opened in 1993, the positioning has welcomed guests because the early Eighteen Eighties. Rimrock Banff’s reinvention will protect its authenticity whereas updating its essence.
“We don’t simply open resorts,” mentioned Maud Bailly, chief govt officer of Sofitel Legend, Sofitel, MGallery, and Emblems. “We craft tomorrow’s legacy. Rimrock Banff, Emblems Assortment can be greater than an opulent retreat; will probably be a spot the place the great thing about nature and the sophistication of Emblems come collectively to supply an unparalleled expertise. As the primary Emblems property in North America, it represents our imaginative and prescient for the model: distinctive, intimate, and deeply related to its environment. We’re proud to deliver this imaginative and prescient to life in collaboration with Oxford Properties Group, a trusted associate whose deep experience and dedication to excellence are instrumental in shaping this subsequent chapter for luxurious hospitality in Canada.”
Redesign Rooted in Nature
Studio Collective is main the redesign at Rimrock Banff, Emblems Assortment. The renovation introduces new parts, together with a mountainside infinity pool with panoramic views of the Bow Valley, vitality swimming pools, ice immersion bathing, saunas, meditation rooms, motion studios, and an expedition heart designed to supply visitors perception into the actions accessible within the Canadian Rockies. The resort will even supply year-round, season-to-season immersion throughout the pure parts.
Intimate Luxurious
Rimrock Banff, Emblems Assortment will present visitors with preserved views of the nationwide park’s magnificence. As a part of the renovation, the property will supply enhanced experiences centering on wellness, connection, and eating, with new restaurant and bar choices that draw inspiration from the land and seasons.
“Rimrock Banff, Emblems Assortment has represented a spot of rest, journey, and luxurious for vacationers and native residents alike for generations,” mentioned Tyler MacDonald, senior vice chairman and head of resorts at Oxford Properties Group. “Alongside our longtime companions at Accor, we’re proud to be reinvesting on this landmark vacation spot and reimagining it as a brand new expression of quiet mountain luxurious as the primary ever Emblems Assortment property in North America. By means of this visionary redevelopment, Oxford will construct on Rimrock’s storied legacy by delivering a timeless and elevated hospitality expertise that helps drive tourism to the Canadian Rockies whereas sustaining its historic id. It’s a distinctive and thrilling alternative that completely encapsulates our long-term conviction in the way forward for Canadian hospitality and deep dedication to investing in Canada, the place we have now introduced over $2B of funding exercise up to now month.”
Rimrock Banff, Emblems Assortment’s upcoming transformation is a big step in Emblems’ progress, which incorporates initiatives equivalent to Lucknam Park Resort & Spa, Emblems Assortment in the UK; the Elatos Resort, Emblems Assortment in Greece; and Resort Bellevue Cortina d’Ampezzo, Emblems Assortment in Italy. Emblems is on observe to succeed in 15 properties signed by 2025, with its first property opening on the finish of this 12 months in Europe. The addition of Rimrock Banff, Emblems Assortment marks the start of Emblems’ presence in North America.
