The Social Hub Florence Belfiore Park
Hospitality meets city regeneration in Italy as The Social Hub formally opens two parks designed by panorama architect Antonio Perazzi – reshaping metropolis dwelling and hospitality norms.
European hospitality chief The Social Hub has unveiled one among Europe’s greatest rooftop gardens because it formally opens two main public parks in Florence and Rome amid ongoing plans to reimagine how resorts serve cities.
The brand new inexperienced areas, designed by main Italian panorama architect Antonio Perazzi, type the center of The Social Hub’s just lately opened developments in Florence Belfiore and Rome San Lorenzo. With a mixed funding of €260 million, the tasks signify one among Italy’s most bold private-sector city regeneration efforts this decade.
With a 7,000-square-metre rooftop ‘sky park’ in Florence and a ten,000-square-metre ground-level park in Rome, The Social Hub provides its new areas to most people as a part of its dedication to setting a brand new customary for vacation spot hospitality, the place travellers, college students, professionals and locals join side-by-side.
Florence: a inexperienced oasis within the sky for the San Jacopino district
Situated in Florence’s San Jacopino neighbourhood, The Social Hub Belfiore opened in March 2025 as one of many firm’s flagship city redevelopments and bringing a much-needed inexperienced house to the world. On high of the 80,000-square-metre 4-star lodge advanced sits town’s largest rooftop terrace – a 7,000-square-metre elevated park open each day to the general public and friends till midnight.
Accessible through a surprising staircase, the rooftop options occasion zones, playgrounds, and strolling paths surrounded by 4,000 drought-resistant vegetation and greater than 1,000 sq. metres of permeable surfaces. It brings each magnificence and biodiversity to Florence’s skyline – reclaiming an underused website and providing a peaceable, practical public house in one of many metropolis’s densest districts.
The rooftop additionally encompasses a jaw-dropping 50m pool, lounge areas and cocktail bar for lodge friends, accessible additionally to locals within the night.
Rome: reclaiming heritage with Italy’s largest urban hotel park
In Rome’s San Lorenzo district, The Social Hub has reworked town’s former dogana [railway customs house] right into a vibrant mixed-use vacation spot, centred round a brand new 10,000-square-metre park – the most important open-air inexperienced house within the neighbourhood.
The Rome hub, which opened in April this 12 months, features a 4-star lodge, two restored heritage buildings now residence to a cultural venue (opening this autumn) and Accademia Italiana’s new design faculty. These three areas are linked by the general public park itself, which options native plantings, built-in seating, artwork installations, meals shops, and a playground.
With greater than 300 timber and native vegetation, the park is the primary open-air house within the San Lorenzo space with the purpose of bringing biodiversity to the center of the capital. Impressed by the spontaneous flora of deserted infrastructures, architects designed an arid-resistant backyard to create a dwelling, sustainable panorama that helps mitigate warmth, noise, air air pollution and convey a breath of contemporary air to the district.
The Social Hub Rome Pool
The Social Hub Rome additionally encompasses a beautiful rooftop cocktail bar and pool with a playfully Instagrammable ‘Rome Across the World’ slogan on its flooring.
A brand new social affect centered hospitality blueprint
B Corp licensed The Social Hub is positioning itself as a catalyst for sustainable city transformation – each socially and environmentally. Throughout its Rome and Florence places, greater than 1,200 community-focused occasions are scheduled every year – connecting travellers with neighbours and creating dynamic areas that evolve past the standard visitor expertise.
Its purpose is to construct locations that encourage connection, creativity, and function. These parks are bodily manifestations of that objective – open, inclusive, and constructed to final. The corporate desires to create areas that contribute to cities and the communities that stay in, go to, and drive them, and these two properties present precisely what’s doable if you decide to that objective.
For extra info, go to www.thesocialhub.co.
