Bethesda, MD—Marriott Worldwide, Inc. introduced the worldwide launch of its new assortment model for the midscale and upscale lodging segments, Sequence by Marriott, which is predicted to increase Marriott’s international presence. Sequence by Marriott will supply friends stays in additional locations and supply regional house owners entry to the advantages of Marriott’s platforms, together with the Marriott Bonvoy loyalty program, all whereas sustaining their portfolio’s unbiased id.
Sequence by Marriott marks its preliminary launch by way of a founding take care of Idea Hospitality Personal Restricted (CHPL) in India. Underneath the strategic settlement between CHPL and Marriott, CHPL’s flagship manufacturers—The Fern, The Fern Residency, and The Fern Habitat – will affiliate with Sequence by Marriott on an unique foundation throughout India, and Marriott will make a small fairness funding in CHPL. The Fern portfolio is at present comprised of 84 open properties and 31 executed pipeline offers, totaling 115 properties and roughly 8,000 rooms. Fern properties are anticipated to affix Marriott’s portfolio in India over time following discussions with the third-party lodge house owners and execution of long-term franchise agreements with these house owners. CG Hospitality, the hospitality division of the multi-national conglomerate CG Corp World, is almost all stakeholder in CHPL.
“Sequence by Marriott furthers Marriott’s dedication to delivering lodging choices in the appropriate place on the proper worth with fundamentals performed effectively,” mentioned Anthony Capuano, president and CEO of Marriott Worldwide. “Creating a brand new, regional assortment model will additional Marriott’s attain amongst value-conscious vacationers, present extra alternative for our current Marriott Bonvoy members and friends, and supply extra affiliation alternatives for native house owners.
“We’re thrilled to launch Sequence by Marriott by way of our founding take care of CHPL. This deal will assist meaningfully increase Marriott’s main place in India, a key marketplace for the corporate. We see this multi-unit conversion deal as a robust basis as we glance to speed up the expansion of the Sequence by Marriott assortment in extra markets around the globe. The Fern portfolio all through India is extremely regarded and CHPL’s dedication to operational excellence and assembly the wants of regional vacationers embodies the spirit of the Sequence by Marriott model,” mentioned Capuano.
“Via our majority stake in CHPL, we’ve nurtured The Fern manufacturers as standard-bearers for eco-sensitive, high-quality hospitality in India. Being a part of Sequence by Marriott will permit us to amplify our attain. The Fern manufacturers are anticipated to learn not solely from the Marriott Bonvoy loyalty program and international distribution techniques, but in addition from strategic development alternatives,” mentioned Dr. Binod Chaudhary, chairman of CG Corp World.
“We’re thrilled to associate with the world’s largest hospitality firm in driving a brand new period of development in India’s midscale section. Our imaginative and prescient is to unlock the immense potential of Tier 2 and Tier 3 cities, in addition to lesser-known locations throughout India which can be wealthy in tradition, heritage, and alternative. This strategic collaboration underscores our dedication to increasing entry to high quality hospitality, fostering native economies, and assembly the rising demand for sustainable, comfy, and accessible stays in rising markets,” mentioned Param Kannampilly, chairman, Idea Hospitality Personal Restricted.
A Sequence of Lodges: Regionally Created, Globally Related
Sequence by Marriott is designed to ship a easy expertise for vacationers with a give attention to fundamentals. Lodges within the portfolio will supply clear, comfy rooms, free Wi-Fi, each day espresso or tea, with breakfast, health facilities, and conferences and occasion areas accessible at sure properties. Lodges will replicate the areas and prospects they serve whereas delivering Marriott’s international requirements for security and cleanliness.
World Development Alternative for Homeowners
Sequence by Marriott has been created to convey robust, regionally related manufacturers and lodges into the Marriott portfolio. Homeowners may have the power to take care of their portfolio’s unbiased id whereas leveraging the ability of the Marriott Bonvoy loyalty program with almost 237 million members globally, and digital platforms like Marriott.com and the Marriott Bonvoy cell app to generate direct bookings.
Along with its founding take care of CHPL, Marriott can be in energetic discussions concerning the Sequence by Marriott model with house owners in the US, the Caribbean and Latin America, Europe, the Center East, and Africa.
