NEWTON, Massachusetts—Sonesta Worldwide Motels Company introduced that it has entered a strategic alliance settlement with AKEN Motels & Resorts LLC, a lodge group with a rising portfolio throughout South America and the Caribbean, to affix the Sonesta system. The settlement represents a milestone in Sonesta’s worldwide development technique. The businesses intend to finalize a definitive settlement by mid-year.
“It is a important settlement in Sonesta’s worldwide enlargement,” mentioned Brian Quinn, Sonesta’s chief growth officer. “Mexico, Central America, the Caribbean, and South America signify large potential for journey demand, visitor loyalty, and engagement. Collaborating with AKEN permits us to scale shortly in a high-growth area whereas aligning with a model that shares our dedication to distinctive service and visitor expertise. Sonesta’s strategy to development has three pillars – to be quick, pleasant, and versatile, and we see this as the start of a protracted and mutually helpful relationship.”
“As vacationers proceed to search for genuine experiences, this settlement represents a singular alternative for Sonesta to create a strategic alignment with AKEN, a model acknowledged for its expertise in ecotourism and acutely aware luxurious,” mentioned Keith Pierce, Sonesta’s EVP and president of franchise and growth. “Latin America presents each cultural richness and untapped development alternatives, and AKEN Motels is a perfect collaborator with native perception and operational excellence. This relationship will convey Sonesta speedy essential mass on this new luxurious market.”
The strategic alliance will combine AKEN’s properties into Sonesta’s international loyalty ecosystem. The collaboration is designed to drive mutual worth and elevate the visitor expertise throughout markets.
“We’re thrilled to start a relationship with Sonesta to convey the spirit of South American hospitality to a broader international viewers,” mentioned Luis Gallotti, co-founder and co-CEO of AKEN Motels & Resorts. “This collaboration permits us to amplify our attain, strengthen our international gross sales distribution and speed up our development whereas remaining true to our roots—providing visitors immersive native experiences, considerate service, and fantastically designed stays. Collectively, we’re creating new pathways for discovery, loyalty, and development—each for our visitors and our groups.”
“At AKEN, we imagine that true luxurious is present in acutely aware residing, the place Life-style and Wellness are seamlessly built-in into each visitor expertise,” mentioned Lisandro León Liguori, co-founder and co-CEO of AKEN Motels & Resorts. “Partnering with Sonesta permits us to share our philosophy of aware hospitality with a good wider international neighborhood, redefining what it means to journey properly.”
