LEBANON, New Hampshire—FreshAir Sensor, a frontrunner in indoor air high quality (IAQ) monitoring, discovered that 4 out of 5 vacationers have skilled discomfort resulting from publicity to cigarette or marijuana smoke, perceived chemical substances, and different pernicious odors throughout their keep. Greater than 90 % of respondents mentioned they noticed worth within the potential to decide on a room that accommodations can assure to have the next customary of air high quality. These developments present a rising variety of vacationers who worth enhanced indoor air high quality (IAQ) as an integral function of the visitor expertise, and so they’re keen to pay extra to get it.
FreshAir Sensor surveyed greater than 200 shoppers who frequent accommodations frequently, and all however three mentioned caring for their well being and wellness is a big concern whereas touring. 84 % of survey respondents mentioned they’ve stayed in a non-smoking room with clear indicators of smoking on arrival. Roughly the identical variety of respondents reported that these odors negatively impacted their keep expertise.
Different key takeaways from the research:
- 95 % of respondents mentioned they would like to remain in a lodge that permits vacationers to ensure their room has not skilled a smoking occasion earlier than arrival.
- 56 % take into account lodge visitor rooms “secure” and “clear” to remain in after 60 days of being smoke-free.
- Greater than 60 % of respondents mentioned they’d be keen to pay an additional 3 % premium on high of their room charge to obtain a assure that their room has not skilled a smoking occasion previous to arrival.
“Vacationers have gotten increasingly more acutely aware of wellness throughout journey, and FreshAir Sensor’s survey outcomes mirror these developments whereas exhibiting lodge homeowners a transparent path to elevated visitor satisfaction and expanded income alternatives,” mentioned Will Darrah, chief business officer at FreshAir Sensor. “The vast majority of lodge visitors have zero tolerance for irritable odors within the guestroom, notably cigarette and marijuana smoke. Immediately, hoteliers have a possibility to embrace new know-how to enhance their potential to observe exercise within the lodge guestroom, keep consistency for the visitor expertise, and develop income alternatives.”
Promoting Contemporary Air
In response to rising demand for “recent air” options, FreshAir Sensor not too long ago launched FreshAir Licensed, a low-cost, high-margin bookable room attribute that permits accommodations to leverage air high quality as an unique visitor buy possibility.
FreshAir Sensor’s molecular air high quality monitoring options are put in straight within the lodge guestroom to trace and certify rooms which might be freed from frequent irritants (together with odors from unauthorized smoking of tobacco and marijuana, scented sprays, and circumstances for mould). Operators can then supply these rooms to visitors as a part of their reserving journey as a charge plan, reserving/upsell enhancement, or loyalty function.
