Italy: Lodge group Gruppo UNA has rebranded as UNA Italian Hospitality to mirror the group’s renewed give attention to its Italian heritage.
With a portfolio of greater than 50 accommodations throughout Italy, UNA Italian Hospitality options two collections: UNA Esperienze (upscale accommodations and resorts) and UNA HOTELS (city and leisure accommodations).
The corporate mentioned the rebrand is designed to reinforce model recognition, appeal to a rising worldwide viewers, and unify the group’s providing.
Chief government officer of UNA Italian Hospitality, Giorgio Marchegiani mentioned: “The group’s sturdy progress prior to now three years, alongside the rise in competing international manufacturers in Italy, have led us to mirror on the elements that distinguish our model. After listening to what our visitors, shoppers and companions need to say and learning the market, we’ve got recognized “Italianness” as the important thing salient factor.
“As we speak, round two-thirds of group revenues come from worldwide visitor stays, and the determine is destined to develop. This sort of clientele chooses Italy as a result of they’re attracted by our nation’s distinctive options and the values that distinguish it. It’s towards this backdrop that we naturally need to emphasise what belongs to us and makes us who we’re.
“Many visitors from Italy are additionally searching for distinctive qualities, whether or not it’s aesthetics, corresponding to design and site, or features of service and hospitality, corresponding to catering, that mirror the particular traits of every native space. Our aim is to at all times welcome each visitor, from Italy or abroad, with heat, professionalism, and personalised consideration to element, offering the mannequin of hospitality that represents one of the best of Italy worldwide,” he added.
To help the transformation, UNA Italian Hospitality has launched a redesigned web site, developed in partnership with Unipol’s digital expertise crew.
The brand new platform includes a new reserving engine and format, in addition to improved performance for each leisure and enterprise travellers. As a part of the redesign, key features have been added corresponding to digital lodge excursions, video content material and tailor-made provides to supply a extra personalised on-line expertise.
